Consumers are looking to track more and more activities, even their rest.
Implications - Gamification and health are coming together like never before. With advances in technology related to sleep, specifically those that allow devices to measure quality of sleep, brands have found an opportunity to quantify one's health habits. These devices and similar measuring products provide a sense of control to consumers.
Trend Themes
1. Sleep Tracking - Consumers are looking to quantify and gamify their sleep habits with the help of technology.
2. Smartphone Integration - Products that integrate with smartphones are becoming more popular in the sleep industry.
3. Annoying Alarms - Alarm clocks that force users to wake up in a specific way are gaining ground in the market.
Industry Implications
1. Healthtech - Companies in the healthtech industry can develop wearable devices that track and gamify users' sleep habits.
2. Smart Home - The smart home industry can create alarm clocks and sleep aids that integrate with existing home automation systems.
3. Hospitality - Hotels and airlines can provide customers with sleep aids like smart pillows and eye masks to improve customer experience.
