Category
Lifestyle
Assisted Choices
Trend cluster
Category
Picnic
Obsession
A demand for portable products to facilitate al fresco dining.
3.8
Trend score
Trend
What is the Picnic Obsession trend?
Picnic Obsession: Portability is of great importance to consumers, and portable eating, as well as the carefree mood that goes with it, is influencing a range of industries to suit this new branch of food culture. Picnicking has become somewhat of a lifestyle in and of itself, and created a demand for products that can be carried around and used in public.
Trend themes
Themes within the Picnic Obsession trend
Three behaviours holding the trend together01
Portable Dining
The demand for portable products for outdoor eating is creating new opportunities for industries to cater to this new branch of food culture.
02
Innovative Packaging
Innovative packaging designs for food and beverages are facilitating the ease of portability and consumption in outdoor settings.
03
DIY Picnic Decor
More people are turning to DIY projects to create personalized and unique picnic decor and accessories.
Industry implications
What the Picnic Obsession trend means for industry
Where the trend changes the playbookFor
Packaging Industry
The packaging industry can take advantage of the demand for innovative and portable packaging designs suitable for outdoor consumption.
For
Outdoor and Picnic Equipment Industry
The outdoor and picnic equipment industry can create products that facilitate portability and enjoyment of food and beverages in outdoor settings.
For
DIY and Craft Industry
The DIY and craft industry can tap into the trend of personalized and creative picnic decor and accessories, offering consumers unique and customizable options.
Trend signals
Trend signals for Picnic Obsession
Trend score 3.8 out of 10, from popularity 49%, activity 57%, freshness 8%.
Popularity49%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Picnic Obsession trend
6 featured examples from Oct 6, 2012 to Apr 30, 2013CategoryPop Culture
Extravagant Posh Picnics
Vogue Italia's 'Indian Summer' Boasts Alfresco Luncheons
The hospitality industry can leverage the trend of outdoor luncheons by creating extravagant and personalized picnic experiences for customers.
CategoryEco
Bagged Booze Branding
Leuven Beer Packaging Greatly Increases the Portability of Your Pale Ale
The innovative beer packaging by Leuven presents an opportunity for the beverage packaging industry to explore new designs that enhance portability and visual appeal.
CategoryArt & Design
Picnic-Patterned Drawings
Camilla Perkins Astounds Viewers with Her Delectably Colorful Art
Artists can explore these trends to create innovative and marketable pieces, appealing to art enthusiasts and collectors.
CategoryArt & Design
Squatting Eating Surfaces
The Picnic Table's Crooked Frame Contrasts with its Stiff Tabletop
Create furniture using asymmetrical forms that would stand out from the traditional furniture design.
CategoryLifestyle
Personalized Picnic Bags
The 'Oh Happy Day Blog' Offers a Masterclass in DIY Summer Picnics
Retailers can provide personalized and creative picnic items that add value to the experience of their customers.
CategoryTech
Speaker-Infused Blankets
The Speaker Blanket Lets You Play Music While Lounging Outdoors
The outdoor recreation industry can benefit from incorporating innovative products like speaker-infused blankets to enhance customer experiences.
