Category
Fashion
Aromatic Utility
Trend cluster
Category
Cosmetic
Play
Modern fashionistas crave a more playful take on aesthetics.
4.3
Trend score
Trend
What is the Cosmetic Play trend?
Cosmetic Play: The fashion and beauty industry is based on fearlessness and the ability to experiment; fashionistas who know this are constantly seeking ways to play with their look. Adding an unabashedly playful element to cosmetics suits this bold attitude toward aesthetic adornment perfectly. Just like in the world of beauty, companies that don't take themselves too seriously and experiment with branding will remain conspicuous in a crowd.
Trend themes
Themes within the Cosmetic Play trend
Three behaviours holding the trend together01
Playful and Bold Aesthetic
Cosmetics and fashion brands are adding an unabashedly playful element to their branding to cater to the bold attitude toward aesthetic adornment present in modern fashionistas, thus creating disruptive innovation opportunities through unique product designs and new branding strategies.
02
Nostalgia-Inspired Packaging
The rise of retro-inspired makeup packaging tackles nostalgia successfully, appealing to a wide demographic craving the experiences of bygone eras, presenting a disruptive innovation opportunity for brands seeking to revive vintage designs.
03
Sweets-Inspired Cosmetics Line
Cosmetic brands are incorporating sweet treats into their product concepts, creating unique color palettes and aromas, providing consumers with an immersive and delightful aesthetic experience, presenting an opportunity for brands to introduce exciting new products inspired by different desserts.
Industry implications
What the Cosmetic Play trend means for industry
Where the trend changes the playbookFor
Beauty Industry
From cosmetics to nail art, the beauty industry has been heavily influenced by trends that revamp products to include more playful and bold aesthetics and packaging.
For
Fashion Industry
Fashionistas and trendsetters are influencing the beauty industry in response to their bold, fearlessness and restless nature by looking for ways to play and experiment with their aesthetic look.
For
Food and Beverage Industry
Sweets-inspired cosmetics have an interesting cross-section where the food and beverage industry converge with the beauty industry to introduce unique product concepts and designs.
Trend signals
Trend signals for Cosmetic Play
Trend score 4.3 out of 10, from popularity 66%, activity 54%, freshness 8%.
Popularity66%
Activity54%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Cosmetic Play trend
6 featured examples from Nov 6, 2012 to Apr 2, 2013CategoryFashion
Blackboard Nail Kits
The Chalkboard Manicure is Ciaté's Latest Novelty Wow Kit
The beauty industry can benefit from the innovation in nail kits, offering consumers new and creative options for nail design.
CategoryMarketing
Dessert-Inspired Cosmetic Lines
The Etude House Sweet Recipe Collection is Delicious
Disruptive innovation opportunity for the cosmetics industry to create unique product lines inspired by desserts, enhancing customer appeal and creating a unique selling propositi…
CategoryFashion
Vibrant Feline Cosmetic Collections
The Sephora Hello Kitty Collection is Charming
The Sephora Hello Kitty collection highlights the disruptive innovation opportunities within the cosmetics industry, as brands can leverage popular characters or collaborate with…
CategoryFashion
Festive Manicure Calendars
The Ciaté 'Mini Mani' Set is the Dream Holiday Cosmetic Set
Beauty companies can take advantage of holiday nail polish collections and advent calendars to offer unique holiday gift options that appeal to a wide range of customers.
CategoryFashion
Retro Music Makeup Packaging
The Manic Panic Cassette Eye-Shadow Compact is 80s Punk
Beauty brands could create retro-themed packaging to appeal to nostalgic consumers and differentiate themselves.
CategoryFashion
Crimson Cosmetic Crayons
Kate Spade's 'Colorful Lipstick Crayons' Unveils a Glamorous Red Lipstick
Cosmetic companies can explore opportunities to innovate traditional lipstick formulas and packaging designs to create more precise and unique products.
