In lieu of subdued neutrals, more brands are favoring bold brash colors and garishness
Implications - Though neutrals have been thought of as a way to reach a wide audience by many brands, more and more companies are choosing to use attention-grabbing designs and hues to please consumers who have a desire to stand out. Being incorporated into everything from billboards to home decor, an fearless attitude and color scheme are being favored by companies.
Trend Themes
1. Bold Color Schemes - Consumers and brands alike are favoring attention-grabbing designs and hues to stand out from the competition, which presents an opportunity for companies to incorporate fearless, bright, and diverse color schemes in their products or branding materials.
2. Participatory Mural Projects - Communal artwork projects offer a chance for local communities to take pride and ownership of their neighborhood through art, creating opportunities for artists and organizations to collaborate with local residents to achieve a common goal.
3. Resin-coated Decor - The use of neon resin as a finishing material or coating on furniture and other design pieces presents a disruptive innovation opportunity for interior designers and architects to explore new ways of showcasing natural materials and combining them with bold colors.
Industry Implications
1. Interior Design - The use of resin-coated decor could inspire interior designers to experiment with new textures and finishes, while bold color schemes could offer a chance to redefine the definition of what makes a space 'welcoming' and 'inviting.'
2. Art and Design - Participatory mural projects and colorful art visuals open up opportunities for artists to collaborate with local communities and create works that have a positive impact on their surrounding environment and people.
3. Fashion and Accessories - Bold and colorful patterns present a chance for fashion designers to step away from traditional neutrals and explore new ways of incorporating attention-grabbing designs and hues in their clothing and accessory lines.
6 Featured, 54 Examples:
1,147,520 Total Clicks
Date Range:
Apr 13 — May 13
Trending:
Warm
Consumer Insight Topics:
