Mocking Fitness

The healthy living movement sees a backlash

Implications - Physical well being is very important for today's self-centric consumer; however, healthy living is seeing a backlash. Consumers who enjoy indulging in less-than-health-conscious activities are sick of being told to "live better" and thus, have taken to mocking fitness. This reflects on a more broad consumer desire to unabashedly be one's self, without being made to feel they should apologize.
SCORE 3.5
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380,104 Total Clicks
Feb 13 - May 13
Mild
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Featured Examples
Manly Hipster Yoga  - The Erin Althea Bro-ga Series is Hilarious
SCORE 5.2
Warm 3,632 Clicks Pub: May 3, 13
Manly Hipster Yoga
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Athletic Kitten Captures - These Images of Cats Playing Sports are Hilariously Photoshopped
SCORE 3.1
Mild 2,405 Clicks Pub: Apr 14, 13
Athletic Kitten Captures
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It is not common for dogs to be caught playing a rough (no pun intended) game of rugby or an intense soccer match, but cats playing sports is a slightly more rare occurrence. That’s why these... [More]
Calorie-Removing Kitchen Utensils - The Fat Magnet Takes Fat, Cholesterol and Calories Out of Food
SCORE 4.5
Average 3,618 Clicks Pub: May 1, 13
Calorie-Removing Kitchen Utensils
The Fat Magnet Takes Fat, Cholesterol and Calories Out of Food
Although it’s highly questionable whether or not it actually works, the Fat Magnet claims to remove the fat, calories and cholesterol from your favorite foods with minimal effort. After being... [More]
Facetious Physical Education Tees - The Calm Down T-shirt is Aimed at Gym Class Heroes
SCORE 1.3
Untested 1,701 Clicks Pub: Feb 17, 13
Facetious Physical Education Tees
The Calm Down T-shirt is Aimed at Gym Class Heroes
The Calm Down T-shirt sends a message to those overly-competitive gym class participants who forget they are playing a friendly game and get way too intense. This t-shirt focuses on a situation... [More]
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