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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,342 more

Mocking Fitness

The healthy living movement sees a backlash

Implications - Physical well being is very important for today's self-centric consumer; however, healthy living is seeing a backlash. Consumers who enjoy indulging in less-than-health-conscious activities are sick of being told to "live better" and thus, have taken to mocking fitness. This reflects on a more broad consumer desire to unabashedly be one's self, without being made to feel they should apologize.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 27 Examples:
409,606 Total Clicks
Date Range:
Feb 13 — May 13
Trending:
Mild
Consumer Insight Topics:

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