Californian Illustrator Erin Althea knows that males in their 20s like their exercise as much as anyone else. Her series of hip male slackers doing chilled-out poses is hilarious.
Erin’s ‘Bro-ga’ illustration features the young men doing Yoga interpretations like ‘chair poses’ (which looks like the guy is just about to sit down) ‘down dog’ (lying on the ground) and ‘tree pose’ (stretching your leg by a tree, whilst smoking and drinking coffee).
These hilarious illustrations will have you chuckling at the thought of your most unmotivated male friends partaking in things like ‘baby cobra poses.’ Erin is a freelance illustrator based in Oakland, California where she works on commissions for a number of high-profile clients, such as Levi Strauss.
Why This Trend Is Growing
- Male Yoga Trend
- Opportunity for fitness and wellness brands to tap into the growing market of males interested in yoga and mindfulness.
- Humorous Fitness Content Trend
- Potential for content creators and media companies to create funny and relatable fitness content targeting young men.
- Creative Exercise Interpretation Trend
- Opportunity for innovative fitness instructors and studios to develop unique exercise routines that appeal to a younger male audience.
Industries Being Reshaped
- Fitness and Wellness
- The male yoga trend presents disruptive innovation opportunities for fitness and wellness brands to cater to a new market segment.
- Content Creation and Media
- Humorous fitness content trend opens up opportunities for content creators and media companies to engage young male audiences with entertaining and informative content.
- Fitness Instruction and Studios
- Creative exercise interpretation trend offers innovative fitness instructors and studios the chance to differentiate their offerings and attract a niche audience.
