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Hashtag Marketing

Twitter's simple tagging system proves to be valuable for branding

Implications - Business owners who are looking to integrate social media into their branding but are unsure of where to start can turn to hashtags for a simple, yet effective way to become acquainted with online marketing. Hashtags exist as a way to connect people, so using them as a marketing tool will allow for streamlined targeting within campaigns. This also communicates the message that a brand is knowledgeable in digital media.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
371,724 Total Clicks
Date Range:
Dec 12 — Sep 13
Trending:
Average
Consumer Insight Topics:

Featured Examples

Motivational Athletic Resolutions
Motivational Athletic Resolutions
The Nike Running 2013 Campaign Hits the World with a Hashtag
The Nike Running 2013 We Will #MakeItCount campaign entices people to get up, get motivated and get fit to build a healthy and balance lifestyle. The campaign calls upon consumers to pledge their... MORE
Promotional Resolution Posters
Promotional Resolution Posters
The Girls Season Two Posters Reveal Each Character's Mantra
The Girls season two promotional posters are witty candid shots of the show’s characters and their New Year’s resolutions. The humorous shots capture the essence of each character from... MORE
Quote-Posting Marketing Campaigns
Quote-Posting Marketing Campaigns
Ted Baker Started a Social Media Campaign That Encourages Quotes
Ted Baker, a London-based fashion designer, has launched a global activation that encourages followers to drop an inspirational line over social media channels. The activation is a part of the... MORE
play_circle_filled TV-Tweeted Dinner Invitations
TV-Tweeted Dinner Invitations
Coca-Cola's 'Let's Eat Together' Ad Invites Diners Over with the TV
The ‘Let’s Eat Together’ Coca-Cola campaign was devised around a staggering statistic: in Romania, “6 out of 10 people eat alone in front of the TV.” In order to... MORE
Heartwarming Pop Campaigns
Heartwarming Pop Campaigns
The Diet Coke 'Heart Truth' Initiative Promotes Love
The Diet Coke ‘Heart Truth’ campaign promotes spreading health and happiness. The inspirational initiative features a catchy hashtag #ShowYourHeart. The concept of the campaign is to... MORE
Literally Poetic Product Launches
Literally Poetic Product Launches
The Louis Vuitton #LVlove Campaign Pairs Words with Fashion
The Louis Vuitton #LVLove fashion campaign is working to promote its latest products via Twitter. The online promotional tactic is as much literary as it is tech-savvy as the Tweets are paired with... MORE

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