Hashtag Marketing

Twitter's simple tagging system proves to be valuable for branding

Implications - Business owners who are looking to integrate social media into their branding but are unsure of where to start can turn to hashtags for a simple, yet effective way to become acquainted with online marketing. Hashtags exist as a way to connect people, so using them as a marketing tool will allow for streamlined targeting within campaigns. This also communicates the message that a brand is knowledgeable in digital media.
SCORE 3.7
Popularity
Activity
Freshness
Megatrends
Patterns
348,027 Total Clicks
Dec 12 - Sep 13
Average
Social Media
Featured Examples
Motivational Athletic Resolutions - The Nike Running 2013 Campaign Hits the World with a Hashtag
SCORE 3
Mild 12,166 Clicks Pub: Jan 5, 13
Motivational Athletic Resolutions
The Nike Running 2013 Campaign Hits the World with a Hashtag
The Nike Running 2013 We Will #MakeItCount campaign entices people to get up, get motivated and get fit to build a healthy and balance lifestyle. The campaign calls upon consumers to pledge their... [More]
Promotional Resolution Posters - The Girls Season Two Posters Reveal Each Character's Mantra
SCORE 4.4
Average 2,636 Clicks Pub: Dec 29, 12
Promotional Resolution Posters
The Girls Season Two Posters Reveal Each Character's Mantra
The Girls season two promotional posters are witty candid shots of the show’s characters and their New Year’s resolutions. The humorous shots capture the essence of each character from... [More]
Quote-Posting Marketing Campaigns - Ted Baker Started a Social Media Campaign That Encourages Quotes
SCORE 4.3
Average 2,763 Clicks Pub: Mar 31, 13
Quote-Posting Marketing Campaigns
Ted Baker Started a Social Media Campaign That Encourages Quotes
Ted Baker, a London-based fashion designer, has launched a global activation that encourages followers to drop an inspirational line over social media channels. The activation is a part of the... [More]
TV-Tweeted Dinner Invitations - Coca-Cola's 'Let's Eat Together' Ad Invites Diners Over with the TV
SCORE 5.1
Warm 2,013 Clicks Pub: Sep 23, 13
TV-Tweeted Dinner Invitations
Coca-Cola's 'Let's Eat Together' Ad Invites Diners Over with the TV
The ‘Let’s Eat Together’ Coca-Cola campaign was devised around a staggering statistic: in Romania, “6 out of 10 people eat alone in front of the TV.” In order to... [More]
Heartwarming Pop Campaigns - The Diet Coke 'Heart Truth' Initiative Promotes Love
SCORE 2.6
Mild 1,575 Clicks Pub: Jan 27, 13
Heartwarming Pop Campaigns
The Diet Coke 'Heart Truth' Initiative Promotes Love
The Diet Coke ‘Heart Truth’ campaign promotes spreading health and happiness. The inspirational initiative features a catchy hashtag #ShowYourHeart. The concept of the campaign is to... [More]
Literally Poetic Product Launches - The Louis Vuitton #LVlove Campaign Pairs Words with Fashion
SCORE 2.4
Untested 1,198 Clicks Pub: Feb 12, 13
Literally Poetic Product Launches
The Louis Vuitton #LVlove Campaign Pairs Words with Fashion
The Louis Vuitton #LVLove fashion campaign is working to promote its latest products via Twitter. The online promotional tactic is as much literary as it is tech-savvy as the Tweets are paired with... [More]
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