Ted Baker, a London-based fashion designer, has launched a global activation that encourages followers to drop an inspirational line over social media channels.
The activation is a part of the desginer's SS 2013 collection promotion campaign as well as his "Finishing School” motif. The uplifting quotes written in creative ways are to be posted on Instagram and Twitter with the hashtag #TedBakerLines or through the Facebook application.
Some examples of the lines posted are "I am the exception, never the rule," "I will always put the fine into refined" and "I never seek attention, I let it seek me." While some people decided to create their quotes out of gummy bears others have preferred to keep it minimalist, chic and cute.