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20 Examples of Beacon Marketing in Stadiums

From Ballpark Beacons to Beacon Pie Promotions

— September 23, 2014 — Lifestyle
Beacon marketing is the practice of using beacon technology to connect with consumers' smartphones, allowing for targeted advertisements as giving users access to a wide array of services. It has applications in a wide variety of industries, but few have embraced it as whole-heartedly as the sports world has.

Beacon marketing is being rolled out in sports stadiums around the world to engage with fans as well as market products and services to them. Even if fans aren't directly marketed to, the simple act of giving them access to beacon-assisted services means they are more likely to buy more tickets in the future.

So far, beacon technology has been used in sports stadiums to help fans locate washrooms and parking spots, order food from their seats and interact with other fans in the stadium.
4.8
Score
Popularity
Activity
Freshness
20
Stadium Seating Apps
Stadium Seating Apps
The Fanalytics App Helps CFL Fans Sit with Like-Minded Individuals
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19
Beacon-Fitted Hockey Stadiums
Beacon-Fitted Hockey Stadiums
The Bridgestone Arena Used Beacons to Send Fans Coupons and Videos
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18
Photo-Sharing Football Apps
Photo-Sharing Football Apps
The NFL and Snapchat Have Teamed Up for an Enhanced Fan Experience
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17
Beacon-Fitted Basketball Arenas
Beacon-Fitted Basketball Arenas
Golden State Warriors' Stadium Has Beacon Technology
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16
Procreation-Encouraging Soccer Apps
Procreation-Encouraging Soccer Apps
The Getafinder App Aims to Get Soccer Fans to Make More Babies
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15
Brooklyn Basketball Beacons
Brooklyn Basketball Beacons
The Brooklyn Nets Are Using Beacon Technology to Improve Fan Access
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14
Beacon-Infused Soccer Stadiums
Beacon-Infused Soccer Stadiums
FC Barcelona is Using Beacons to Offer a Smart Stadium Experience
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13
Interactive Football Apps
Interactive Football Apps
The Commonwealth Stadium Uses Beacons in Conjunction with Its Mobile App
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12
Beacon-Equipped Football Stadiums
Beacon-Equipped Football Stadiums
The Miami Dolphins Are Embracing Stadium Beacon Technology
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11
Collegiate Sports Beacon Programs
Collegiate Sports Beacon Programs
The Ole Miss Football Team is Using iBeacon Technology
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10
Washroom-Locating Beacons
Washroom-Locating Beacons
Levi's Stadium's Beacons Help Fans Find Washrooms, Parking Spots & More
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9
Ad-Transmitting Beacons
Ad-Transmitting Beacons
The NFL's Beacon Network Sends Fans Personalized Ads
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8
Immersive Rugby Apps
Immersive Rugby Apps
The O2 Matchday App Captures the Action of the International at Twickenham
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7
Beacon-Embracing Stadiums
Beacon-Embracing Stadiums
AT&T Stadium is Using Beacons to Upgrade the Spectator Experience
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6
Beacon-Fitted Cricket Stadiums
Beacon-Fitted Cricket Stadiums
London's Kia Oval Uses Beacon Technology to Engage With Fans
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5
Ballpark Beacons
Ballpark Beacons
These Major League Baseball Beacons Enhance the Ballpark Experience
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4
Concession Stand Order Apps
Concession Stand Order Apps
Qkr! by MasterCard is an App-Based Ordering and Payments Platform
<
3
Crowd Avoidance Apps
Crowd Avoidance Apps
'Avoid the Shopping Crowds' Helps Dutch Consumers Beat the Rush
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2
Beacon Pie Promotions
Beacon Pie Promotions
Melbourne Cricket Ground is Running a Beacon Trial to Promote Pies
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1
Gamified Stadium Experiences
Gamified Stadium Experiences
This Chromecast Promo Engaged an Entire Arena of NHL Fans
<