Fans attending the Australian Football League finals are being given the chance to win a year's supply of pies as part of a beacon trial being carried out to enhance the fan experience at the Melbourne Cricket Ground, which hosts cricket, Aussie rules football and other sporting events.
The stadium's recognizable 'pie boys' -- roaming pie sellers -- will be equipped with iBeacons that will trigger location-specific messages via Bluetooth to fans' smartphones. Fans will receive a message on their smartphone notifying them when a pie boy is nearby. Fans who spot the pie seller and present their notification message will receive a free pie.
This beacon trial is part of a larger effort to investigate the ability of beacon technology to enhance the fan experience in stadiums.