While the campus lifestyle seems not to have changed much since the days of iconic movies such as Animal House, there are plenty of instances that highlight the ways in which the modern college student is different from any version of them in the past.
As with much of the marketing efforts dating back to the 1970s, the audience which marketers were aiming to target were much easier to reach without the advent of the Internet. In 2015, there are countless ways in which traditional marketers must reinvent tactics to garner attention from college-aged consumers in an age when there are innumerable avenues to reach them.
From dormitory decor consultants to campus-targeted pop-up shops, there are plenty of ways to target products or services at the college demographic that speaks to this diverse consumption of media and varied levels of interest.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
