Trend cluster
Category

Everyday
Surreal

Modern and whimsical design adds artistic flair to everyday products.

Levitating Lamp FixturesWarped Wood FurnitureCurious Conjoined FurnishingsWinsome Wood Grain HandbagsMeat-Dressed Porcelain Dolls

Trend

What is the Everyday Surreal trend?

Everyday Surreal: Modern society has consumers craving elements of escapism in daily life. This can be achieved through touches of surrealism in everyday products. Not only does this give consumers a way to part from the mundane, but it provides an opportunity for people to display their artistic tastes in everyday life.

Trend themes

Themes within the Everyday Surreal trend

Three behaviours holding the trend together
01

Everyday Surrealism

Modern consumers crave elements of escapism in everyday life through touches of surrealism in everyday products.

02

Organic Materials

Designers are using unconventional materials such as wood in fashion and furniture.

03

Biomimicry

Designers are looking at nature for inspiration in creating functional pieces of furniture.

Industry implications

What the Everyday Surreal trend means for industry

Where the trend changes the playbook
For

Fashion

Designers are experimenting with unconventional materials such as wood grain to create unique accessories.

For

Furniture

Designers are looking at biomimicry to create functional pieces of furniture inspired by nature.

For

Art & Sculpture

Artists are drawing inspiration from pop culture and surrealism to create thought-provoking and unconventional sculptures.

Trend signals

Trend signals for Everyday Surreal

Trend score 4.1 out of 10, from popularity 57%, activity 56%, freshness 8%.

Popularity57%
Activity56%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America