Brands are forming a corporate personality through the retail space
Implications - As online retail stores increase in popularity and physical stores decrease in numbers, companies must be more inventive with the few physical spaces they employ. To best optimize on real-life retail, corporations are infusing their spaces with brand personality through hybrid services, carefully chosen store employees and hyper-conscious decor. This builds a culture around the brand that extends far beyond ambiance.
Trend Themes
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Hybrid Retail Spaces — Physical retail spaces are being combined with multiple services to maximize customer experience.
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Curation and Creativity — Stores are curating and presenting products in more creative ways to offer a unique shopping experience to customers.
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Alternative Retail Concepts — Unconventional and unique retail concepts are gaining popularity as consumers seek out more novel experiences.
Industry Implications
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Retail — Retailers need to consider alternative ways to create engaging shopping experiences for customers.
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Hospitality — Incorporating hospitality elements into retail spaces can help create a more welcoming environment.
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Art and Design — Merchants can get inspired by art and design concepts to make their retail spaces more visually appealing.
