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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,271 more

Emotive Inanimate

Products from all industries are becoming personified to suit consumers' tastes

Implications - The ability to relate to a brand is a big factor in consumers' buying decisions, which is taken a step further with emotive inanimate products. Infusing the brand personality into actual goods, companies are beginning to personify products. This adds to a product's aesthetic while creating a stronger connection between the consumer and the brand.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
575,219 Total Clicks
Date Range:
Sep 12 — May 13
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Drooling Creature Gadget Covers
Drooling Creature Gadget Covers
The Monsters Silcone iPhone 5 Case Personifies Your Smartphone
If you have a regular plain phone case, you might find that it is seriously lacking punch and personality, but if you get a Monsters Silcone iPhone 5 Case, your phone will transform into a goofy and... MORE
Painfully Personified Tool Ads
Painfully Personified Tool Ads
The Bayer Aspirin For Workache Campaign is Full of Discomfort
The Bayer Aspirin For Workache ad campaign personifies the tools of certain trades to illustrate how painful a headache at work can be. With every hammer, staple and slice people perform while... MORE
Personified Breakfast Meal Dispensers
Personified Breakfast Meal Dispensers
The 'A La Cute Shaker Set' Features a Piece of Toast & Eggs
Resembling adorable cartoon characters rather than kitchen utensils, the ‘A La Cute Shaker Set’ features a piece of toast and an egg that have been personified with a pair of eyes and a... MORE
Playful Personified Tea Infusers
Playful Personified Tea Infusers
This is a Fun & Effective Way to Make Your Relaxing Hot Beverages
These tea infusers are a fun and effective way to make your favourite teas. The ‘Mister Tea Infusers’ are made from a food-safe silicone rubber. The little man-shaped character has... MORE
Hairy Personified Sausages
Hairy Personified Sausages
This Russian Dish Yields Creatures From Boiling Spaghetti and Sausages
This hilarious looking meal is a popular Russian dish which uses spaghetti and various meat sausages to make meals that look squiggly, creepy and hairy but probably tastes pretty good.  To... MORE
Personified Purse Collections
Personified Purse Collections
The 6UN Nataraja Spring/Summer 2012 Collection Sports Fierce Faces
The 6UN Nataraja Spring/Summer 2012 accessory collection takes inspiration from the Hindu culture and its religious symbolism. Translated as ‘The Lord of Dance’ in Sanskrit, Nataraja... MORE

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