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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,327 more

Invincible Tech

Consumers are demanding extreme durability for longer lasting goods

Implications - With technology and products in nearly every industry developing greater capabilities than ever before, consumers are seeking more durability from their goods.

Many consumers are aware that warranties don't typically protect them against issues like water damage, and are alleviating this anxiety by purchasing goods that are prepared for this.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
444,548 Total Clicks
Date Range:
Jan 13 — May 13
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Lightweight Waterproof Smartphones
Lightweight Waterproof Smartphones
The Kyocera DIGNO R is Feature-Rich and is Ultra Resilient
Water and technology do not mix, but the Kyocera DIGNO R looks to combat against this notion by being the lightest waterproof cellular phone on the planet. While the device is currently only... MORE
Compact Splash-Proof Speakers
Compact Splash-Proof Speakers
Muji's Waterproof Speaker Protection Prepares Your Phone for a Wash
Although our music players and systems are becoming increasingly portable, listening to your favorite tunes while around water continues to be a tricky task, but it’s creations like Muji’... MORE
Waterproof Writing Equipment
Waterproof Writing Equipment
The Outdoor Journal Kit by Rite in the Rain Lets You Write Anywhere
Being able to write in wet conditions is next to impossible, but with the Outdoor Journal Kit by Rite in the Rain it’s easy to jot down notes without fear of them washing away with the drops.... MORE
Water-Safe MP3s
Water-Safe MP3s
The Sony Sports W Series Waterproof MP3 Will Blow You Out of the Water
Those looking to have an MP3 player durable enough to withstand harsh circumstances such as unpredictable weather are in luck with the new Sony Sports W Series Waterpoof MP3. Even if it’s... MORE
Waterproof Hearing Aids
Waterproof Hearing Aids
The Siemens Aquaris Can Be Used During a Day at the Beach
As much as a hearing aid can fill in missing parts of people’s lives, it can also take away certain things, which the Siemens Aquaris hopes to compensate for. Until now, hearing aids have not... MORE
Waterproof Winter Socks
Waterproof Winter Socks
These Waterproof Socks Are Military Approved to Keep Your Feet Dry
These military-grade fleece-lined waterproof socks are a must have for the cold and unforgiving slush-filled streets of winter. Although it isn’t recommended to go swimming in these babies,... MORE

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