Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Invincible
Tech
Consumers are demanding extreme durability for longer lasting goods.
3.0
Trend score
Trend
What is the Invincible Tech trend?
Invincible Tech: With technology and products in nearly every industry developing greater capabilities than ever before, consumers are seeking more durability from their goods.
Many consumers are aware that warranties don't typically protect them against issues like water damage, and are alleviating this anxiety by purchasing goods that are prepared for this.
Trend themes
Themes within the Invincible Tech trend
Three behaviours holding the trend together01
Extreme Durability
Consumers are seeking durable products that can withstand harsh and unpredictable weather conditions.
02
Waterproof Technology
Waterproof technology is becoming increasingly popular in various industries as a response to consumer demand for water-resistant products.
03
Resilient Smartphones
The development of lightweight and waterproof smartphones is becoming a popular trend in the tech industry.
Industry implications
What the Invincible Tech trend means for industry
Where the trend changes the playbookFor
Outdoor Gear
Outdoor gear industry professionals can consider developing more water-resistant and durable products.
For
Mobile Technology
Mobile technology industry professionals can consider creating lightweight and waterproof smartphones.
For
Medical Devices
Medical device industry professionals can consider developing waterproof devices to address the needs of hearing-impaired patients who are concerned about water damage.
Trend signals
Trend signals for Invincible Tech
Trend score 3.0 out of 10, from popularity 43%, activity 37%, freshness 8%.
Popularity43%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Invincible Tech trend
6 featured examples from Jan 12 to May 15, 2013CategoryTech
Lightweight Waterproof Smartphones
The Kyocera DIGNO R is Feature-Rich and is Ultra Resilient
Companies in the mobile devices industry could look into creating lightweight waterproof smartphones alongside other feature-rich devices.
CategoryTech
Compact Splash-Proof Speakers
Muji's Waterproof Speaker Protection Prepares Your Phone for a Wash
The consumer electronics industry can benefit from developing innovative waterproof gadgets that offer protection and convenience to consumers.
CategoryLifestyle
Waterproof Writing Equipment
The Outdoor Journal Kit by Rite in the Rain Lets You Write Anywhere
Outdoor gear companies can capitalize on the trend of waterproof writing equipment by developing and selling writing kits that are specifically designed for outdoor enthusiasts.
CategoryTech
Water-Safe MP3s
The Sony Sports W Series Waterproof MP3 Will Blow You Out of the Water
Disruptive innovation opportunity: Design and manufacture waterproof MP3 players and other durable electronic devices for active and outdoor lifestyles.
CategoryLifestyle
Waterproof Hearing Aids
The Siemens Aquaris Can Be Used During a Day at the Beach
Opportunity for hearing aid manufacturers to disrupt the healthcare industry by introducing waterproof and durable hearing aids that cater to the needs of active individuals with…
CategoryFashion
Waterproof Winter Socks
These Waterproof Socks Are Military Approved to Keep Your Feet Dry
Companies in the outdoor apparel industry can capitalize on the growing demand for high-quality waterproof socks for cold and wet weather conditions.
