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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Password Paranoia

As identities become more rooted online, digital security is taken further

Implications - Many consumers believe the more accounts they have online, the more accessible their information. This paranoia has created a higher demand for digital security that stretches beyond the password. Thus, companies are integrating extra measures to ensure consumers feel secure, showing an understanding of the fact that for many tech-savvy citizens, online information is as valuable as any tangible good.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 40 Examples:
224,111 Total Clicks
Date Range:
Jun 12 — May 13
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Password-Unlocking Apps
Password-Unlocking Apps
The Ford KeyFree Login Promotes the Car Company's Hand-Free Technology
The Ford KeyFree Login app is a clever online campaign that promotes the car company’s hands-free technology, which allows people to lock and unlock their vehicles without the need for a key.... MORE
Touchscreen Credit Cards
Touchscreen Credit Cards
The MasterCard Display Card Allows People to Create One-Time Passwords
Touted as the next generation of credit cards, the MasterCard Display Card boasts a touchscreen that will enable people to create a One-Time Password (OTP) to increase security measures. Looking and... MORE
play_circle_filled Fingerprint Password Protectors
Fingerprint Password Protectors
Secure Your Personal Information with myIDkey Identity Cards
Not just another memory stick, the myIDkey keeps all of your highly personal information in one place, with technology that far surpasses normal identity cards. Fingerprint-activated, this USB... MORE
play_circle_filled Password-Eliminating Security Services
Password-Eliminating Security Services
Passboard Lets Users Mix and Match Verification Tools
Passboard is a mobile security service that eliminates the need of coming up with outrageous passwords and lets users identify themselves with mix-and-match verification tools. The idea behind the... MORE
play_circle_filled Friend-Trusting Facebook Tools
Friend-Trusting Facebook Tools
Trust Your Friends to Help You Recover your Facebook Password
Facebook came out yesterday with an update on the 2011 feature ‘Trusted Friends,’ now called ‘Trusted Contacts.’ Basically, you choose three to five people in your friends... MORE

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