Reformatting a cell phone is just as much of a nuisance as a computer, which makes one wonder why the idea for iPhone backup drives didn't pop up sooner. Softbank, a leading telecommunications company in Japan, has developed a lightweight palm-sized iPhone backup drive that easily stores data from cell phones, making it significantly easier to re-install all those apps and files.
The Wireless Memory Reader & Writer weighs as little as 53 grams and is compatible with most Apple devices such as the newer iPhone 4, 4S, 5 and the new iPads, though Softbank does have plans to expand the reach and make this device compatible with Androids and other smartphones as well. The Wireless Memory Reader & Writer can also be used as an external hard drive for laptops as well.
Key Themes Behind This Trend
- Wireless Memory Reader & Writer
- The development of a lightweight palm-sized iPhone backup drive that can store data from cell phones presents an opportunity for disruptive innovation in the mobile storage industry.
- Expansion to Android and Other Smartphones
- The plan to make the Wireless Memory Reader & Writer compatible with Androids and other smartphones opens up possibilities for disruptive innovation in the smartphone backup drive market.
- Multi-functionality as External Hard Drive
- The Wireless Memory Reader & Writer's ability to also function as an external hard drive for laptops creates an opportunity for disruptive innovation in the portable storage industry.
Where This Applies
- Telecommunications
- The development of iPhone backup drives by Softbank introduces disruptive innovation opportunities in the telecommunications industry.
- Mobile Storage
- The creation of palm-sized backup drives for cell phones presents disruptive innovation opportunities within the mobile storage industry.
- Portable Storage
- The multi-functionality of the Wireless Memory Reader & Writer as an external hard drive for laptops opens up disruptive innovation possibilities in the portable storage industry.
