Earlier this year, Kraft launched an app that allowed users to create macaroni art from their smartphone or tablet. The project was created in an effort to raise food donations for Feeding America. By enabling macaroni art electronically, Kraft ensured no noodles would actually be wasted on art. After wall, what kind of food initiative would it be if it simply had people wasting noodles in an effort to donate food to those who need it?
The deal was that for every single noodle used in the macaroni art, 10 noodles would be donated by Kraft to Feeding America. This concept was recently adapted to the Christmas season and Tom Deininger was commissioned to create a massive macaroni art installation. Using the aforementioned iPad app, he created a macaroni portrait of Ted Williams, the YouTube sensation with a classic radio voice.