Trend cluster
Category

Aesthetic
Indulgence

The design industry embraces a calorie-packed, yet guilt-free aesthetic.

Frosted Dessert ManicuresDesigner Dessert HeelsDIY Ice Cream PinatasDessert-Shaped CosmeticsCandy-Charging Cables

Trend

What is the Aesthetic Indulgence trend?

Aesthetic Indulgence: Indulgence is less of a priority in this health-conscious age than it was previously. To combat this, consumers are seeking a way to express gluttony in other places. This has resulted in the adaptation of confection as an aesthetic. Not only is this look indulgent in its nod toward calorie-packed edibles; its childlike, lighthearted tone allows consumers to express a less serious side of their personalities.

Trend themes

Themes within the Aesthetic Indulgence trend

Three behaviours holding the trend together
01

Indulgent Aesthetics

The adaptation of confection as an aesthetic allows consumers to express a less serious side of their personalities.

02

Edible Fashion

Fashion professionals are breaking down their taboo views on food, leading to designer collaborations and fashion accessories inspired by sweet treats.

03

Sweet DIY Decor

DIY enthusiasts are incorporating dessert-themed decor in their party and home projects to add a fun, playful touch.

Industry implications

What the Aesthetic Indulgence trend means for industry

Where the trend changes the playbook
For

Food and Beverage

The food and beverage industry can explore new product development opportunities by deviating from traditional food flavors and incorporating indulgent aesthetics.

For

Fashion

The fashion industry can take inspiration from food and create innovative designs that cater to consumers' desire for playfulness and indulgence.

For

Home Decor

The home decor industry can incorporate playful dessert-themed elements into their products to cater to consumers' desires for fun and unique design.

Trend signals

Trend signals for Aesthetic Indulgence

Trend score 4.1 out of 10, from popularity 63%, activity 51%, freshness 8%.

Popularity63%
Activity51%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Asia-Pacific

Evidence

Examples of the Aesthetic Indulgence trend

6 featured examples from Mar 15, 2012 to May 21, 2013
Frosted Dessert Manicures
CategoryFashion

Frosted Dessert Manicures

This Cute Cupcake Nail Art by Cutepolish is Sweet Enough to Eat

Disruptive innovation opportunity: Introduce a line of nail care products that feature edible nail polishes and customizable nail accessories to cater to the demand for creative a…

Designer Dessert Heels
CategoryFashion

Designer Dessert Heels

Karl Lagerfeld’s Ice Cream Pumps Will Cool Down Any Catwalk

The fashion industry can explore the integration of food and fashion, creating one-of-a-kind edible products that appeal to fashion-forward consumers.

DIY Ice Cream Pinatas
CategoryArt & Design

DIY Ice Cream Pinatas

The 'Oh Happy Day' Blog Shows How to Make Easy Dessert Party Decorations

Companies can develop new business models that focus on providing DIY party decorations for consumers who value personalization and uniqueness.

Dessert-Shaped Cosmetics
CategoryFashion

Dessert-Shaped Cosmetics

Shades of Chocolate Wrapped in Sweet Design by Etude House

The cosmetic industry can benefit from experimenting with food-inspired packaging, creating multifunctional products, and targeting niche markets.

Candy-Charging Cables
CategoryTech

Candy-Charging Cables

Take a Bite of this Scrumptuously Cute Chocolate USB Hub

The consumer electronics industry can explore the production of playful USB accessories to cater to the preferences of tech-savvy individuals seeking unique and entertaining compu…

Bitten Candy Cushions (UPDATE)
CategoryArt & Design

Bitten Candy Cushions (UPDATE)

These Dessert-Shaped Pillows Make for Sweet Decor Elements

The home decor industry can capitalize on the trend of food-themed decor items by creating products that appeal to consumers' sense of nostalgia and whimsy.