The Nike Photo ID project allows you to customize your sneakers according to the colors of your favorite photos on your Instagram page. This project is perfect for anyone who is obsessed with Instagramming their every move.
This super cool feature is available through an app which Nike have released. And it's surprisingly easy to make your own kicks, all you have to do is pick an image from your Instagram account and choose your style of shoes based on the general colors.
Once you're finished your creation, you can share it with your friends online. The social media kicks can also be made to order through Nike's online store. This is yet another amazing innovation from the iconic sportswear label. By connecting these kicks to a popular site like Instagram, Nike will engage their young web-savvy customers.
The Nike Photo ID Project Allows You to Customize Using Instagram
Tia Clarke — April 21, 2013 — Art & Design
References: designtaxi & photoid.nike