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Social Media Test Scores

The Facebook Study Reveals Scores Based on Website Behavior

— August 11, 2011 — Social Media
Although at first you may think that the general use of Facebook would negatively effect test scores, a Facebook Study has shown that it's actually how you use the social media website that will make a difference.

The Facebook Study surveyed over 2000 students and looked at 14 different behaviors on the site. The results found that playing games correlated with low test scores but creating and RSVPing to events is associated with high test scores.

Proving that it's about quality, not quantity, the Facebook Study can leave you reassured that checking out photos for hours on end may not be so bad after all.

Implications - Social media is becoming more integrated with modern consumers' lives every day. Products that integrate themselves with certain sites appeal to customers who form their identities through the Internet. Companies could develop more designs with this in mind to attract a larger audience.
Trend Themes
1. Quality Social Media Use - The Facebook Study suggests that quality of Facebook use is more important than quantity, with creating and RSVPing to events correlated with high test scores.
2. Gamification and Education - The Facebook Study highlights the correlation between low test scores and playing games on the site, opening up opportunities for gamification in education.
3. Personalized Learning - Insights from the Facebook Study's analysis of different behaviors on the site can inform personalized learning strategies that cater to individual students' social media use patterns.
Industry Implications
1. Education - The correlation found in the Facebook Study between certain Facebook behaviors and test scores presents opportunities for education technology companies to optimize their products for quality social media use.
2. Social Media - Further research into how different social media behaviors affect offline outcomes like test scores could inform the development of more tailored and beneficial features for social media users.
3. Gaming - The Facebook Study's negative correlation between gaming and test scores presents opportunities for companies in the gaming industry to explore edtech partnerships or gamification in education.
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