Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Formal
Medieval
Fantasy shows are having an unexpected influence on special occasion goods.
4.0
Trend score
Trend
What is the Formal Medieval trend?
Formal Medieval: The popularity of medieval-inspired shows is influencing a number of industries, such as fashion and weddings. Offering people a way off to show their enthusiasm for pop culture phenomena in slightly understated and luxurious ways, this influence injects personality into otherwise everyday goods.
Trend themes
Themes within the Formal Medieval trend
Three behaviours holding the trend together01
Pop Culture-Inspired Fashion
The popularity of medieval-inspired shows and fantasy novels is shaping a style trend that transforms otherwise mundane goods into pop-culture fantasies.
02
Fan-Themed Weddings
The trend of influenced pop culture extends even to the wedding industry, offering people a way to express their love for fantasy series in a romantic and personal way.
03
Fantasy-Based Merchandising
Pop culture's influences are branching out into every industry imaginable, creating a huge market for Fantasy-based merchandising.
Industry implications
What the Formal Medieval trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion designers in the market are creating an industry taking the best from fantasy and putting it together with today’s most inventive styles to make consumers part of their own favorite fantasy story come alive.
For
Wedding
Bridal designers are capitalizing on this trend by creating wedding accessories and dresses that borrow a look and style directly from different fantasy series.
For
Merchandise
With the rise in popularity of fantasy, toys, games, collectibles, and other merchandisers can capitalize on this trend, enabling pop culture fans to have even more reasons to take part in their favorite fantasy world.
Trend signals
Trend signals for Formal Medieval
Trend score 4.0 out of 10, from popularity 62%, activity 51%, freshness 8%.
Popularity62%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Formal Medieval trend
6 featured examples from Apr 3, 2012 to Jun 19, 2013CategoryPop Culture
Fantasy-Based Card Designs
These Game of Thrones Card Deck Game Designs Will Please Any Queen
Developing fantasy-based card games that cater to fans of popular TV series like Game of Thrones.
CategoryFashion
Desert Gladiator Couture
The KTZ Spring/Summer 2014 Collection is Eclectically Stoic and Exotic
The fashion industry can benefit from these trends by introducing new collections that incorporate eclectic menswear, tribal-inspired designs and metal accessories, giving consume…
CategoryArt & Design
Iconic Fantasy Furniture Replicas
This Game of Thrones Statue is a Fine Replica of the Iron Throne
Opportunity for home decor companies to offer unique and themed furniture replicas to cater to niche markets.
CategoryFashion
Fantasy Book Wedding Bands
The Game of Thrones Rings is Inspired by Daenerys and Drogo's Love
Disruptive innovation opportunity: Incorporate pop culture references into jewelry designs to attract a niche market of entertainment enthusiasts.
CategoryFashion
Fantasy Book Fragrances
The Game of Thrones Fire and Blood Perfume is Inspired by Dragons
Companies in the Cosmetics and Perfume Industry can expand their product lines by offering fragrances based on popular fictional characters, books or movies through licensing oppo…
CategoryArt & Design
Fantasy Wedding Invitations
The Game of Thrones Wedding Invitations Showcase the Popular Series
Segment of the stationery industry that offers customized wedding invitations and related products.
