Category
Tech
Protocol Delegation
Trend cluster
Category
Affordatech
Consumers are attracted to no-frills, affordable versions of tech products.
3.0
Trend score
Trend
What is the Affordatech trend?
Affordatech: The ubiquity of tech culture and tech products is influencing a consumer demand for more affordable goods. Whether it be lightweight tablets or smartphones designed for long-term value, the tech industry, previously seen as somewhat elite and inaccessible, is making a turn for the inexpensive. This affordability not only applies to the tech market, but could more broadly influence typically high-end markets like fashion or auto.
Trend themes
Themes within the Affordatech trend
Three behaviours holding the trend together01
Affordable Tech
The ubiquity of tech culture and tech products is influencing a consumer demand for more affordable goods.
02
DIY
Creating affordable tools/apps that democratize processes previously restricted to professionals, or were prohibitively expensive for enthusiasts, is proving to be a popular and profitable niche.
03
Extended Battery Life
Extended battery life in mobile devices is an in-demand trend in the tech industry.
Industry implications
What the Affordatech trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
As the market for mass-produced electronics becomes crowded, innovation is being driven by producing for more affordable, niche and specialty products.
For
Photography and Filmmaking
Photography and Filmmaking solutions, both hardware and software, will continue to be in demand as amateur and professional users look for affordable and simple solutions for complex processes.
For
Travel/Hospitality
Travel/hospitality solutions are beginning to address the problem of expensive international roaming charges and are gaining momentum in the market.
Trend signals
Trend signals for Affordatech
Trend score 3.0 out of 10, from popularity 51%, activity 32%, freshness 8%.
Popularity51%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Affordatech trend
6 featured examples from May 12 to Jun 25, 2013CategoryTech
Inexpensive Luxury Tablets
The Hisense Sero 7 Pro is an Affordable High-Speed Tablet
The trend of producing inexpensive tablets creates disruption in the consumer electronics market, offering more affordable alternatives to high-end devices and potentially shaking…
CategoryTech
Gliding iPhone Video Gear
The Glide Gear SYL1000 Smooths Shakiness in iPhone Videos
The Glide Gear SYL1000 targets the smartphone accessories industry, offering a solution to improve video quality and user experience.
CategoryTech
DIY Film Digitizers
The Kinograph Digitize Film on the Cheap
The cost-effective film digitization solutions, like the Kinograph, create opportunities for film restoration and archiving companies to provide affordable services to clients.
CategoryTech
Budget-Friendly 3D Printers
The Buccaneer is the Most Budget-Friendly 3D Printer
The 3D printing industry can capitalize on the demand for more affordable printers by offering innovative and cost-effective solutions.
CategoryTech
Long-Lasting Smartphones
The ZTE Vital Sprint Smartphone Has Extended Battery Life
There are opportunities for disruptive innovation in smartphone manufacturing to increase quality and features while offering more affordable prices.
CategoryTech
Economical Adventurer Sim Cards
The 'DOODAD' SIM Card Gives You Cheap Data Rates Worldwide
The telecommunications industry can benefit from disruptive innovations like the DOODAD SIM card that offer affordable and transparent data options for international travelers.
