Sampletising

Brands are using high-tech innovations to allow consumer to try before buying

Implications - Offering consumers more peace of mind with the equivalent of a "test drive" for a range of goods, sampling is becoming a more and more pervasive approach to promoting products. To streamline this process and make it easier for consumers, brands are adopting technologically advanced ways of enhancing sampling experiences.
SCORE 3.9
Popularity
Activity
Freshness
Megatrends
Patterns
530,094 Total Clicks
Mar 11 - Jun 13
Average
TechBusinessRetail
Featured Examples
Extremely Tedious Sampling Machines - The Delite-O-Matic Shows How Dedicated Humans Can Be
SCORE 6.1
Warm 1,917 Clicks Pub: Jul 10, 12
Extremely Tedious Sampling Machines
The Delite-O-Matic Shows How Dedicated Humans Can Be
The snack food brand Fantastic Delites wanted to test just how far consumers were willing to go to get a free package of Delites, so it set up the Delite-O-Matic in a busy city street in Australia... [More]
Taste-Testing Spoons - The Electrolux Ingresure
 Examines the Balance of Flavors in Your Recip
SCORE 5.7
Warm 11,887 Clicks Pub: Aug 8, 12
Taste-Testing Spoons
The Electrolux Ingresure
 Examines the Balance of Flavors in Your Recip
The Electrolux Ingresure‚Ä® is especially suited for people without a natural knack for cooking. You know you should be sampling your dish as it stews, but if you haven’t the fine-tuned taste... [More]
Social Media Feeders - Granatapet Develops a Billboard With Foursquare That Releases Dog Food
SCORE 4.7
Average 3,559 Clicks Pub: Mar 31, 11
Social Media Feeders
Granatapet Develops a Billboard With Foursquare That Releases Dog Food
German pet food manufacturer Granatapet has taken interactive advertising to a whole new level with their billboard. The problem with most traditional advertising is that the consumer can only see the… [More]
Virtual Fashion Sampling - Webcam Social Shopper by PrestShop Creates an AR Fitting Room
SCORE 3.6
Mild 1,567 Clicks Pub: Jul 13, 12
Virtual Fashion Sampling
Webcam Social Shopper by PrestShop Creates an AR Fitting Room
Many retailers, both online and offline, have launched virtual and augmented reality fitting room innovations, and PrestShop is joining the club with the creation of the Webcam Social Shopper. The... [More]
Smoothie Sampling Games - Naked Juice 'Grab Some Good Stuff' Campaign Offers Arcade-Like Fun
SCORE 1
Untested 2,487 Clicks Pub: Jun 29, 12
Smoothie Sampling Games
Naked Juice 'Grab Some Good Stuff' Campaign Offers Arcade-Like Fun
To promote its Naked Juice Smoothies across the UK, PepsiCo has launched the Nake Juice ‘Grab Some Good Stuff’ campaign, which comprises a mobile sampling tour and an arcade-style... [More]
Sidewalk Sound Sampling - Kitsune's Sound Graffiti Campaign Features Music-Listening Stations
SCORE 1.6
Untested 2,216 Clicks Pub: Jul 11, 12
Sidewalk Sound Sampling
Kitsune's Sound Graffiti Campaign Features Music-Listening Stations
The French record and fashion label Kitsune has just launched a Sound Graffiti campaign in collaboration with the creative agency CCNCTD+. The campaign lets New York City music-lovers sample songs... [More]
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