To promote its Naked Juice Smoothies across the UK, PepsiCo has launched the Nake Juice 'Grab Some Good Stuff' campaign, which comprises a mobile sampling tour and an arcade-style Facebook game.
The campaign attempts to get more consumers, ages 24 to 35, to try out the brand's healthy juice smoothies. The sampling tour will be a four-week event that spans some of the highest traffic areas across the UK and will involve brand ambassadors handing out bottles (over 120,000!) of Naked Juice to passersby. Consumers will also be encouraged to visit the brand's Facebook page to play the Naked Juice 'Grab Some Good Stuff' game, which mimics those arcade games where the goal is to grab a prize with a metal claw. Whatever you grab, a prize is guaranteed for every game, and include things like free vouchers for Naked Juice Smoothies and retail coupons ranging in value from £25 and £120.