The @Riotcleanup Twitter page has recently emerged has the counter point to the argument that social media has feuled -- and even created the conditions for -- the recent riots in London. The Twitter page connects citizens looking to do good and cleanup London in the wake of the violent riots.
The @Riotcleanup Twitter page is helping citizens coordinate locations that need to be cleaned up, as well as meet-up times. This goes to show that technology is neutral and it is how it is used that is either good or bad.
Implications - Consumers are increasingly looking to social media platforms to connect them to back to the real world. The @Riotcleanup Twitter page is just one phenomenal example of how social media is enabling consumers to use the digital as means to connecting offline. Companies should consider how they can mobilize their consumers to connect offline with unique marketing initiatives.