Trend cluster
Category

Utility
Cartooned

Playfully designed function focused products inject personality into goods.

Electricity-Inspired Tech AccessoriesFood Lover Audio AccessoriesPlant Figurine Tech OrganizersFruity Flash DrivesSmartphone-Totting Wedges

Trend

What is the Utility Cartooned trend?

Utility Cartooned: Purchased typically for performance, tech products and other similarly function-driven goods are taking on a more personable look. Allowing consumers to escape adulthood in unexpected ways, playfully designed everyday tech goods provide more entertainment value to image-conscious consumers.

Trend themes

Themes within the Utility Cartooned trend

Three behaviours holding the trend together
01

Playful Tech Design

Tech products and other function-driven goods are taking on a more personable look, providing entertainment value to consumers.

02

Food-Inspired Audio Accessories

Audio accessories with clever, food-inspired designs merge practicality with humorous novelty for food and tech lovers alike.

03

Nature-Inspired Tech Accessories

Nature-inspired designs fuse practicality with unique designs and natural elements to create adorable tech accessories for desktops.

Industry implications

What the Utility Cartooned trend means for industry

Where the trend changes the playbook
For

Fashion

The combination of fashion and modern technology results in disruptive innovation opportunities, such as incorporating smartphone cases into shoes.

For

Consumer Electronics

The trend of playful tech design provides opportunities for companies to create more personable versions of tech products and evolve their brands.

For

Home Decor

Nature-inspired tech accessories merge practicality with unique designs and could appeal to home decor enthusiasts looking for functional yet cute accessories.

Trend signals

Trend signals for Utility Cartooned

Trend score 3.4 out of 10, from popularity 34%, activity 58%, freshness 8%.

Popularity34%
Activity58%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa

Evidence

Examples of the Utility Cartooned trend

6 featured examples from Apr 16 to Jun 15, 2013
Electricity-Inspired Tech Accessories
CategoryTech

Electricity-Inspired Tech Accessories

The Lightning Bolt Power Strip from Fred Flare is Practical

The consumer electronics industry can explore the design and manufacture of electricity-inspired tech accessories to cater to the growing demand for unique products.

Food Lover Audio Accessories
CategoryArt & Design

Food Lover Audio Accessories

These Mac & Cheese Earbuds From Fred Flare Share Tasty Sounds

The Mac & Cheese earbuds demonstrate an opportunity for disruptive innovation in the audio technology industry by exploring unique and creative designs that appeal to consumers' i…

Plant Figurine Tech Organizers
CategoryTech

Plant Figurine Tech Organizers

Accessorize Desktops with The Sprout Cable Binder

Companies in the technology industry could add these nature-inspired desk accessories to their product line to offer more options for their customers.

Fruity Flash Drives
CategoryLifestyle

Fruity Flash Drives

This Banana USB Stick Features a Scrumptiously Fun Design

The technology accessories industry can incorporate fruit-inspired designs into various products, attracting consumers who seek unique and visually appealing accessories.

Smartphone-Totting Wedges
CategoryFashion

Smartphone-Totting Wedges

The 'iPhone Mashup Shoe' by Alan Nyguyen Has a Cleverly Attached Holster

The iPhone Mashup Shoe concept introduces a potential disruptive innovation opportunity for fashion brands to incorporate technology into their designs.

Cartoon Family Flash Drives
CategoryTech

Cartoon Family Flash Drives

These USBs Amazingly Resemble the Characters from Family Guy

The consumer electronics industry can benefit from offering more unique accessory designs to meet customer needs.