Unpredictable Collaboration

Unrelated brands are coming together to sell the best of both worlds

Implications - Co-branding and collaborations are appealing to consumers and brands alike, with the most unlikely of brands coming together to make more interesting and valuable products. Consumers are reacting strongly to those that bring together to completely different brands, as this not only makes the occasion seem more unique, but appeals to two sides of a person's psyche.
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
480,268 Total Clicks
Feb 13 - Jun 13
Warm
Art & DesignFashionDesign
Featured Examples
Japanese Jungle Sneakers (UPDATE) - The Atmos Nike Air Max Animal Pack Puts a Twist on Camo
SCORE 4.5
Average 10,304 Clicks Pub: Feb 7, 13
Japanese Jungle Sneakers (UPDATE)
The Atmos Nike Air Max Animal Pack Puts a Twist on Camo
Your entire outfit can be riddled with camoflauge if you take out a subscription on each piece of the Atmos Nike Air Max 1 Animal Pack. Atmos is a Japanese boutique who frequently collaborates with... [More]
Designer Dairy Desserts - The Arethusa Dairy Collaboration Set to Offer Delicious Ice Cream
SCORE 4.4
Average 8,116 Clicks Pub: Apr 17, 13
Designer Dairy Desserts
The Arethusa Dairy Collaboration Set to Offer Delicious Ice Cream
This collaboration between Arethusa Dairy and President and Vice President of Manolo Blahnik (George Malkemus and Tony Yurgaitis) may just be the smartest pair up that has ever happened. Arethusa... [More]
Manga-Inspired Sportswear Collaborations - The LACOSTE L!VE x Osamu Tezuka Collection is Comic-Clad
SCORE 3.6
Mild 9,014 Clicks Pub: May 23, 13
Manga-Inspired Sportswear Collaborations
The LACOSTE L!VE x Osamu Tezuka Collection is Comic-Clad
The LACOSTE L!VE x Osamu Tezuka Capsule Collection shines a light on the renowned Japanese manga mogul. Teaming up with the Tezuka Productions team, LACOSTE L!VE creates an exclusive line of cartoon-... [More]
Paint Swatch-Inspired Makeup - The Pantone Makeup Line is Inspired by the 2013 Color of the Year
SCORE 4.4
Average 1,196 Clicks Pub: Mar 5, 13
Paint Swatch-Inspired Makeup
The Pantone Makeup Line is Inspired by the 2013 Color of the Year
This March, cosmetic retailer Sephora is releasing a Pantone-inspired makeup line featuring this year’s dazzling emerald shade. The line includes products such as false glitter eyelashes, nail... [More]
Japanese Comic Book Sneakers - JoJo’s Bizarre Adventure Teams Up with Converse to Make Manga S
SCORE 2.4
Untested 14,721 Clicks Pub: May 13, 13
Japanese Comic Book Sneakers
JoJo’s Bizarre Adventure Teams Up with Converse to Make Manga S
If you’re anything like me, you’ll love the latest shoe collaboration that sees long time sneaker provider Converse teaming up with Japanese comic book series Jojo’s Bizarre... [More]
Bold Cartoon-Inspired Sneakers - The New Converse ‘PLAY’ Collection is Colorfully Quirky
SCORE 3.1
Mild 3,480 Clicks Pub: May 27, 13
Bold Cartoon-Inspired Sneakers
The New Converse ‘PLAY’ Collection is Colorfully Quirky
The New Converse PLAY collection, created in collaboration with Comme Des Garcons, features a series of brightly-colored cartoonish sneakers that are both fun and functional. Designed by Rei... [More]
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