Trend cluster
Category

Artistic
Aging

The beauty of age is taken a step further through artwork.

Then-and-Now Senior ShotsFolklore-Inspired Elder PortraitsElderly Alter-Ego PhotographyMortality Pondering PhotographyHyperrealistic Senior Portraits

Trend

What is the Artistic Aging trend?

Artistic Aging: Age is no longer something to be feared, as the boomer generation approaches its retiring age and thus, has come into a second adolescence wherein leisure reigns supreme. This has resulted in the glamorization of age, which is taken a step further as artists explore the true beauty behind growing old. This new fascination with aging signifies a shift as growing old becomes a thing to anticipate, instead of dread.

Trend themes

Themes within the Artistic Aging trend

Three behaviours holding the trend together
01

Aging Acceptance

Glamorization of aging and its true beauty are explored in artwork

02

Alter-Ego Photography

Photographers adopt elderly alter-egos to tackle fear of aging through surreal and poignant imagery

03

Mortality Pondering Photography

Exploring life and beauty through photography in the face of mortality

Industry implications

What the Artistic Aging trend means for industry

Where the trend changes the playbook
For

Healthcare

Exploring new methods of dealing with aging and its associated physical and mental health challenges

For

Art and Design

Tapping into the fascination with aging to create art products that celebrate and explore the beauty of the aging process through various mediums and styles

For

Fashion and Beauty

Creating beauty products and fashion pieces targeted at the older demographic, celebrating and embracing the unique features of aging

Trend signals

Trend signals for Artistic Aging

Trend score 4.8 out of 10, from popularity 58%, activity 77%, freshness 8%.

Popularity58%
Activity77%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z (not a primary audience)
  • Millennial
  • Gen X
  • Boomer
Market
North America