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Latino-Targeted Appvertising

Brands are using mobile to reach a demographic that favors the medium

Implications - Research shows Hispanic consumers are more likely to view media via mobile. To capitalize on this, brands are approaching the market with useful, humorous and engaging apps in order to establish a more intimate relationship with the Hispanic consumer.
SCORE 3.6
Popularity
Activity
Freshness
Megatrends
Patterns
140,622 Total Clicks
May 13 - Jul 13
Mild
TechMobileMarketingGadgetsInteractiveBranding
Featured Examples
Traumatized Typography Texting Ads - The MINI Word Blocker App Campaign Promotes Safe Driving
SCORE 4.3
Average 8,566 Clicks Pub: May 17, 13
Traumatized Typography Texting Ads
The MINI Word Blocker App Campaign Promotes Safe Driving
Many car companies put out ad campaigns that warn people not to text and drive; but MINI Cooper is one of the only companies that has taken it a step further with its MINI Word Blocker App. The... [More]
Interactive Screenshot Ads - This Interactive Ad for the Audi R8 Gives Viewers a Snapshot of Speed
SCORE 4.4
Average 1,393 Clicks Pub: May 4, 13
Interactive Screenshot Ads
This Interactive Ad for the Audi R8 Gives Viewers a Snapshot of Speed
Advertising efforts in the automotive industry have typically been concerned only with design and slow motion visuals, but this interactive screenshot ad for the Audi R8 is actually allowing... [More]
Social Media-Incorporated Cups - The Budweiser Buddy Cup Sends a Friend Request with Every Cheers
SCORE 3.7
Mild 6,762 Clicks Pub: May 1, 13
Social Media-Incorporated Cups
The Budweiser Buddy Cup Sends a Friend Request with Every Cheers
Social media has become an integral part of the socialization process over the past few years and the Budweiser Buddy Cup takes things a step further in Brazil by instantly connecting drinkers with... [More]
Fan-Spotting Magazine Dispensers - The 'Fan Check Machine' Gives Billboard Magazines to True Fans
SCORE 2
Untested 1,128 Clicks Pub: May 27, 13
Fan-Spotting Magazine Dispensers
The 'Fan Check Machine' Gives Billboard Magazines to True Fans
In order to promote Billboard Magazine, a ‘Fan Check Machine’ that exclusively dispenses magazines to true fans was created. Launched in Brazil by Ogilvy & Mather, the machine... [More]
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