In order to promote Billboard Magazine, a 'Fan Check Machine' that exclusively dispenses magazines to true fans was created. Launched in Brazil by Ogilvy & Mather, the machine released a magazine to fans with more than 20 tracks of the issue's featured artist. However, if you have less than 20 tracks, the machine questions whether you are truly a fan in a snarky fashion.
The 'Fan Check Machine' connects to your iPhone through a cable protruding from the machine. Without the hassle of downloading an app, your phone gets checked. After your phone is connected, the device scours your music library in order to identify if you're truly a fan. If the machine can find at least 20 tracks made by the artist on that issue's cover, you get a magazine.
Key Themes Behind This Trend
- Personalized Marketing Machines
- Creating machines that personalize marketing offers to customers based on their interests or behavior.
- Data-driven Customer Segmentation
- Utilizing customer data to segment audiences and create targeted marketing campaigns.
- Experiential Marketing Gadgets
- Innovating marketing technologies that enhance customer experience and create memorable brand interactions.
Where This Applies
- Publishing
- Developing new ways to attract and engage readers with personalized and interactive content.
- Advertising
- Designing innovative advertising campaigns and tools that increase customer engagement and promote brand loyalty.
- Retail
- Creating interactive and personalized in-store experiences that drive sales and customer loyalty.
