The Mercedes-Benz Campaign Shows They are "Always in Search of Innovation"

 - Jun 15, 2012
References: jvm & ibelieveinadv
The beautiful vintage cars featured in the Mercedes-Benz campaign may seem odd at first. That is because they each boast a unique feature that hilariously illustrates the tag line, "Always in search of innovation." From Benz Patent-Motorwagen with Sound-Surroundsystem built in 1888 to the 1926 Benz 16 with Distronic Plus distance control, this car company has been setting standards for decades.

The Mercedes-Benz campaign was conceived and created by Jung Von Matt, an ad agency based in Vienna, Austria. Art directed by Stefan Mayer and Volkmar Weiss with creative direction by Volkmar Weiss and Thomas Niederdorfer, the campaign is as creative as it is eye-opening. The Mercedes-Benz campaign was shot by photographer Jork Weismann and artistically rendered by illustrator Thomas Haitzinger.