Hype has begun for the new Budweiser Superbowl commercial meant to promote its latest beer called Black Crown. As part of the campaign, the beer promises to be more flavorful, which is something the original Budweiser is not known for. It hopes to reach a new market of beer drinkers in the craft beer category. Market share in the craft beer category is on the rise and with its latest craft-inspired beer, Budweiser wants to be a bigger player.
The teaser ad is very self-deprecating in saying, "Taste is making an entrance." This would suggest that Budweiser is aware of its tasteless brew and have plans to make it bolder. This teaser, along with the anticipated Budweiser Superbowl commercial is bound to strike curiosity in even the biggest Bud bashers. At very least it is self-aware and trying to differentiate itself from blandness.