The Pictionary Quick Draw Wins ad campaign hilariously compares detailed masterpiece drawings to simple stick figures. Surprisingly, it is the latter that reigns supreme. That is because the name of the game is speed. The faster a person can draw and their team guess correctly, the more victorious they will be. Since many people love rooting for the underdog, the campaign will capture the attention of quite a few.
Conceived and executed by the Ogilvy ad agency branch based in Kuala Lumpur, Malaysia, the Pictionary Quick Draw Wins ad campaign revolves around a bear fight, fencing match and war at sea. In each case, the thin stick figures are portrayed as dancing circles around their more fleshed out counterparts. Clever and playful, it will get people in the right spirit instantly.
What's Driving This Trend
- Underdog Marketing
- Marketing campaigns that appeal to people's love of rooting for the underdog.
- Speed Drawing
- Activities that require quick drawing skills to win or achieve a goal.
- Minimalist Art
- The rise of minimalist art and design in advertising and branding.
Who This Affects Most
- Advertising
- Opportunities for advertisers to create underdog-centered campaigns that resonate with customers.
- Art Supplies
- Opportunities to market and sell art supplies targeted towards activities that require quick drawing skills.
- Branding and Design
- Opportunities for companies to incorporate minimalist art and design in their branding and marketing campaigns.
