The Volkswagen Side Assist ad campaign may depict the impossible, but the capabilities of this particular feature is not only possible, it is makes driving large vehicles a lot easier. It reads, “Surprising, what can fit into the dead angle. Volkswagen Side Assist.” To illustrate this point (pun not intended), three trucks have been made to look like an acute triangle rather than the rectangles they are in real life.
Conceived and executed by Grabarz & Partner, an ad agency based in Hamburg, Germany, the Volkswagen Side Assist ad campaign was art directed by Matthias Preuß with creative direction by Christoph Stricker and Tobias Heinze. The images were shot by photographer Tom Grammerstorf while Fabian Königer wrote the tag line. Playfully surreal, the ad campaign has fun with people's sense of imagination.