The Volkswagen Side Assist ad campaign may depict the impossible, but the capabilities of this particular feature is not only possible, it is makes driving large vehicles a lot easier. It reads, “Surprising, what can fit into the dead angle. Volkswagen Side Assist.” To illustrate this point (pun not intended), three trucks have been made to look like an acute triangle rather than the rectangles they are in real life.
Conceived and executed by Grabarz & Partner, an ad agency based in Hamburg, Germany, the Volkswagen Side Assist ad campaign was art directed by Matthias Preuß with creative direction by Christoph Stricker and Tobias Heinze. The images were shot by photographer Tom Grammerstorf while Fabian Königer wrote the tag line. Playfully surreal, the ad campaign has fun with people's sense of imagination.
Key Themes Behind This Trend
- Surreal Advertising
- Disruptive innovation opportunity: Explore unconventional and imaginative approaches to advertising campaigns that capture people's attention.
- Visual Illusion
- Disruptive innovation opportunity: Utilize optical tricks and illusions in advertising to create memorable and impactful visuals.
- Creative Automotive Marketing
- Disruptive innovation opportunity: Develop unique and unexpected ways to showcase the features and capabilities of vehicles in advertising campaigns.
Where This Applies
- Advertising
- Disruptive innovation opportunity: Reimagine traditional advertising techniques to create more engaging and memorable brand experiences.
- Photography
- Disruptive innovation opportunity: Experiment with new techniques and visual concepts in photography to create captivating and unique images.
- Automotive
- Disruptive innovation opportunity: Embrace creative marketing strategies to effectively communicate the benefits and features of vehicles to consumers.
