For the promotion of Will.I.Am’s newest single ‘Great Times,’ promoters invented the Budweiser Vinyl Ad, a unique and interesting approach to alcohol advertising.
For Will.I.Am’s newest release, Budweiser revealed a new marketing technique of their own -- a playable magazine. Will.I.Am partnered with advertising agency Agencia Africa Sao Paulo to create this playable promo. The full-page magazine ad can be clipped from the magazine and played using any record player. This ingenious song promotion ploy can actually play songs like a traditional vinyl record. Bud’s adverts will include flexi disc records available in the pages of a variety of Brazilian magazines. Crack out your old record player because record advertisements are bound to gain momentum.
What Makes This Trend Stand Out
- Playable Promo Ads
- Creating playable magazine ads or flexi disc records as part of advertising campaigns can provide a unique and entertaining experience for consumers.
- Blending Music and Advertising
- Innovative advertising campaigns, such as the Budweiser Vinyl Ad, that partner with musicians can create an unforgettable experience for consumers and drive sales for both industries.
- Nostalgic Advertising
- Using vintage formats, such as vinyl records, in contemporary advertising can tap into a sense of nostalgia and create a memorable and impactful experience for consumers.
Sectors Adopting This
- Advertising
- The advertising industry can leverage playable promo ads and collaborations with musicians to create innovative campaigns that capture and engage consumers.
- Music
- The music industry can benefit from collaborations with brands and the use of vintage formats in advertising campaigns to increase popularity and exposure of both the artist and the brand.
- Print Media
- The print media industry can explore new formats, such as playable magazine ads and flexi disc records, to provide a fresh and unique experience to readers and attract new advertisers.
