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Edgy Environmentalism

Consumers are responding to more subversive calls to action

Implications - Though the dialogue around environmentalism has never been more ubiquitous, those invested in the cause are turning to more unexpected ways of getting the message across, like graffiti. This edgy approach is not only more intriguing to viewers, but creates an appealing air of exclusivity to those invested in environmentalism by attaching itself to a sub-culture.
Trend Themes
1. Eco-friendly Graffiti - The use of eco-friendly materials such as moss or mud to replace spray paint as a medium for street art is a trend emerging among street artists.
2. Subversive Environmentalism - Environmentalists are using unexpected ways of getting the message across, like graffiti, to create an appealing air of exclusivity among consumers invested in environmentalism.
3. Collective Street Art Movements - Street artists are forming collectives or movements where they use multiple artists' talents to provide different cities with true, urban art, while retaining a trademark style.
Industry Implications
1. Sustainability - The production of eco-friendly materials can help industries such as fashion, architecture, and public art become more sustainable and environmentally conscious, while retaining artistic appeal.
2. Marketing - The use of subversive environmentalism tactics in marketing efforts can create a unique and exclusive feeling among consumers that align with sustainability or social causes.
3. Art and Design - The rise of street art collectives and collaborative movements can inspire new forms of creative collaborations in art, advertising, and design industries.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
701,179 Total Clicks
Date Range:
Aug 08 — Jul 13
Trending:
Warm

Featured Examples

Grassy Street Art
Grassy Street Art
Mosstika Urban Greenery Decorates Urban Landscapes in Eco-Conscious Ways
Mosstika Urban Greenery, a collective of street artists based in New York City, foregoes the use of spray paints for more eco-friendly materials such as grass and moss. By combining the guerilla... MORE
Sustainable Public Graffiti Art
Sustainable Public Graffiti Art
London's Mossberger Project by Anna Garforth
Artist Anna Garforth’s Mossberger project examines how we think about graffiti. Must graffiti always be composed with toxic paint? And must it always be either a gigantic mural or cluttered eyesore? The… MORE
Muddy Urban Art
Muddy Urban Art
Eco Graffiti Uses Mud, Not Spray Paint, to Convey a Message
I always wanted to get into graffiti, using my artistic skills to decorate the urban landscape. But two things always stopped me: 1) I can’t draw/paint and 2) There is always such environmental impact… MORE
Off-Putting Tree Sculptures
Off-Putting Tree Sculptures
Giuseppe Penone's Trees Play with the Limits Between Man and Nature
Decorating the Palace of Versailles is no easy task but Italian artist Giuseppe Penone managed with a series of magnificent tree sculptures. The wooden installations are composed entirely of... MORE
Vibrantly Crude Street Art
Vibrantly Crude Street Art
The Etam Cru Collective Produces Brilliant Four-Story Murals in Poland
The Etam Cru is a collective artistic movement in Poland that decorates buildings as tall as four stories with elaborate and colorful murals. These decorative additions are brilliantly rendered... MORE
Vintage Revolver Bottle Openers
Vintage Revolver Bottle Openers
These Cast Iron Accessories Will Pop Your Brews in Style
The vintage revolver bottle openers are the perfect way for the gun enthusiast to crack their brews. These attractive ‘Quick Draw’ bottle openers look like a vintage revolver that has... MORE

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