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Edgy Environmentalism

Consumers are responding to more subversive calls to action

Implications - Though the dialogue around environmentalism has never been more ubiquitous, those invested in the cause are turning to more unexpected ways of getting the message across, like graffiti. This edgy approach is not only more intriguing to viewers, but creates an appealing air of exclusivity to those invested in environmentalism by attaching itself to a sub-culture.
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
625,458 Total Clicks
Aug 08 - Jul 13
Warm
Art & DesignMarketingGraffitiEcoInteractiveBranding
Featured Examples
Grassy Street Art - Mosstika Urban Greenery Decorates Urban Landscapes in Eco-Conscious Ways
SCORE 6.2
Warm 35,578 Clicks Pub: Apr 4, 13
Grassy Street Art
Mosstika Urban Greenery Decorates Urban Landscapes in Eco-Conscious Ways
Mosstika Urban Greenery, a collective of street artists based in New York City, foregoes the use of spray paints for more eco-friendly materials such as grass and moss. By combining the guerilla... [More]
Sustainable Public Graffiti Art - London's Mossberger Project by Anna Garforth
SCORE 5.5
Warm 20,318 Clicks Pub: Aug 28, 08
Sustainable Public Graffiti Art
London's Mossberger Project by Anna Garforth
Artist Anna Garforth’s Mossberger project examines how we think about graffiti. Must graffiti always be composed with toxic paint? And must it always be either a gigantic mural or cluttered eyesore? The… [More]
Muddy Urban Art - Eco Graffiti Uses Mud, Not Spray Paint, to Convey a Message
SCORE 5
Warm 14,533 Clicks Pub: Oct 20, 09
Muddy Urban Art
Eco Graffiti Uses Mud, Not Spray Paint, to Convey a Message
I always wanted to get into graffiti, using my artistic skills to decorate the urban landscape. But two things always stopped me: 1) I can’t draw/paint and 2) There is always such environmental impact… [More]
Off-Putting Tree Sculptures - Giuseppe Penone's Trees Play with the Limits Between Man and Nature
SCORE 4
Mild 3,433 Clicks Pub: Jun 12, 13
Off-Putting Tree Sculptures
Giuseppe Penone's Trees Play with the Limits Between Man and Nature
Decorating the Palace of Versailles is no easy task but Italian artist Giuseppe Penone managed with a series of magnificent tree sculptures. The wooden installations are composed entirely of... [More]
Vibrantly Crude Street Art - The Etam Cru Collective Produces Brilliant Four-Story Murals in Poland
SCORE 4.2
Average 7,216 Clicks Pub: Jun 17, 13
Vibrantly Crude Street Art
The Etam Cru Collective Produces Brilliant Four-Story Murals in Poland
The Etam Cru is a collective artistic movement in Poland that decorates buildings as tall as four stories with elaborate and colorful murals. These decorative additions are brilliantly rendered... [More]
Vintage Revolver Bottle Openers - These Cast Iron Accessories Will Pop Your Brews in Style
SCORE 4.2
Average 3,760 Clicks Pub: Jun 20, 13
Vintage Revolver Bottle Openers
These Cast Iron Accessories Will Pop Your Brews in Style
The vintage revolver bottle openers are the perfect way for the gun enthusiast to crack their brews. These attractive ‘Quick Draw’ bottle openers look like a vintage revolver that has... [More]
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