Consumers are responding to more subversive calls to action
Implications - Though the dialogue around environmentalism has never been more ubiquitous, those invested in the cause are turning to more unexpected ways of getting the message across, like graffiti. This edgy approach is not only more intriguing to viewers, but creates an appealing air of exclusivity to those invested in environmentalism by attaching itself to a sub-culture.
1. Eco-friendly Graffiti - The use of eco-friendly materials such as moss or mud to replace spray paint as a medium for street art is a trend emerging among street artists.
2. Subversive Environmentalism - Environmentalists are using unexpected ways of getting the message across, like graffiti, to create an appealing air of exclusivity among consumers invested in environmentalism.
3. Collective Street Art Movements - Street artists are forming collectives or movements where they use multiple artists' talents to provide different cities with true, urban art, while retaining a trademark style.
1. Sustainability - The production of eco-friendly materials can help industries such as fashion, architecture, and public art become more sustainable and environmentally conscious, while retaining artistic appeal.
2. Marketing - The use of subversive environmentalism tactics in marketing efforts can create a unique and exclusive feeling among consumers that align with sustainability or social causes.
3. Art and Design - The rise of street art collectives and collaborative movements can inspire new forms of creative collaborations in art, advertising, and design industries.