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3-D Graffiti

Julien Vallee's 'Paper Spray' Brings Urban Art to Life

— September 10, 2009 — Art & Design
Julien Vallée's 'Paper Spray' seems to be a live-action version of paper beating rock. The eye-catching piece of art was created by the Berlin native out of nothing but paper.

Julien Vallée transcends the three-dimensional and two-dimensional worlds by making us believe that the paint is penetrating the concrete as it is getting sprayed. 'Paper Spray,' also known as 'Paper Sculpture,' was created for the 2009 Zurich Illustrative festival.

Implications - In the past decade, the way graffiti is perceived by the public has changed dramatically. While it was once seen as an artform for deviants and criminals, it is now one of the most celebrated artforms across the globe. As a result, many museums and galleries are featuring a large variety of graffiti art that is more institutionalized, but maintains the integrity of the artform.
Trend Themes
1. Changing Perceptions of Graffiti - Opportunity to explore the transition of graffiti from deviant art to a celebrated artform and create platforms that showcase institutionalized graffiti art.
2. Interactive Paper Art - Innovative opportunities lie in creating interactive paper art installations that blur the boundaries between 2D and 3D visuals.
3. Revolutionizing Street Art - Disruptive potential exists in developing new techniques and materials that allow for immersive and dynamic street art experiences.
Industry Implications
1. Art Galleries - Art galleries can capitalize on the changing perception of graffiti by showcasing institutionalized graffiti art and promoting it as a recognized artform.
2. Museum Exhibitions - Museums can seize the opportunity to feature graffiti art exhibitions that highlight its cultural significance and contribution to the art world.
3. Paper and Material Industry - The paper and material industry can explore the demand for innovative paper-based art materials to support the creation of interactive paper art installations.
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