Priceless Presidential Defacing

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Holy Taco Shows Humorous Graffiti on American Currency

— October 10, 2009 — Art & Design
It is painfully obvious that some people have both far too much time on their hands, and more money than brains; this is evidenced by the recent DIY entertainment that involves defacing dollars.

The defacing dollars phenomenon involves taking a one dollar, five dollar or twenty dollar bill and drawing on it. The results can range from a Stormtrooper Abe Lincoln to George Washington as the ridiculously happy dancing banana.

Implications - As consumers combat the effects of the economic downturn, many of them are resorting to various diversions as a coping mechanism. Corporations can capitalize on this phenomenon by offering consumers low-cost distractions that will keep their minds off the recession and provide temporary, affordable joy.

Trend Themes

  1. DIY Dollar Defacing — Consumers are finding creative ways to pass the time during the pandemic, which presents opportunities for brands to offer low-cost diversions.
  2. Humorous Currency Art — Graffiti and art on American currency is becoming a popular trend, opening up opportunities for artists and novelty gift retailers.
  3. Affordable Distractions — As the economy remains uncertain, there is a growing demand for cheap and cheerful forms of entertainment that brands can tap into.

Industry Implications

  1. Consumer Goods — Consumer goods companies can create products such as DIY dollar defacing kits or novelty currency art prints for sale.
  2. Print-on-demand — Print-on-demand companies can offer customized currency art prints and personalized currency designs for customers.
  3. Entertainment — Entertainment companies can offer low-cost diversions, such as currency defacing competitions or currency art exhibits.
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