This is the latest work by street art duo Sabina Lang and Daniel Baumann, who use road as a canvas instead of a wall. This creative team covered a large strip of road in vibrantly colored paints.
This artistic team's newest work can be seen in Rennes, France. This bright road art uses colors like blue, pink, yellow, black and white to breathe life into this once dull strip of road. This piece essentially just consists of jagged colorful lines, but it's lovely to look at.
The admirable street art duo of Lang and Baumann takes boring everyday settings and transform them into colorful works of art. This brightly colored piece in particular must make drivers in Rennes feel like they're cruising on some kind of peculiar rainbow.
What Makes This Trend Stand Out
- Road-as-canvas Art
- Innovation opportunity lies in exploring how artists can use roadways as a new medium for creative expression.
- 3D Street Art
- There is opportunity for artists to explore incorporating 3D elements into road-as-canvas works to further enhance the viewer’s experience and engagement.
- Urban Beautification
- Trend opportunities exist for businesses and local governments to invest in more public and street art as a means of beautifying urban landscapes.
Sectors Adopting This
- Art and Design
- This trend creates new pathways for artists and designers to explore the boundaries of urban artwork in unconventional spaces such as roadways.
- Transportation
- There is an opportunity for transportation corporations such as city bus and taxi services to partner with artists to create a more enjoyable and immersive experience for passengers and drivers alike.
- Tourism
- This trend creates an opportunity for cities to enhance tourism by promoting creative street art and city beautification initiatives to attract visitors.
