Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Infant
Opulence
Parents aim to communicate their prestige through their children.
2.6
Trend score
Trend
What is the Infant Opulence trend?
Infant Opulence: In this status-obsessed age, consumers revel in any opportunity to express their prestige. This has resulted in a slew of opulent baby products, which provide parents with a new channel to boast their wealth through. This desire to communicate success so clearly speaks to a greater pattern of exhibitionism.
Trend themes
Themes within the Infant Opulence trend
Three behaviours holding the trend together01
Luxury Baby Products
Parents are willing to spend big on opulent baby products to express their prestige.
02
Fashionable Baby Accessories
Baby products are becoming more stylish and chic, providing parents with fashionable options.
03
Creative Play
Activity journals and coloring books help young children develop their creativity and skills related to fashion design.
Industry implications
What the Infant Opulence trend means for industry
Where the trend changes the playbookFor
Luxury Goods
The growing market for luxury baby products presents an opportunity for new players in the luxury goods market.
For
Fashion
As baby products become more stylish, fashion brands can expand their product offerings to this new market.
For
Children's Education and Development
Activity journals and coloring books for aspiring fashion designers can be marketed to parents interested in promoting creative development in their children.
Trend signals
Trend signals for Infant Opulence
Trend score 2.6 out of 10, from popularity 32%, activity 38%, freshness 8%.
Popularity32%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Infant Opulence trend
6 featured examples from Jan 25, 2012 to Jun 23, 2013CategoryFashion
Dapper Diaper Bags
The Jonathan Adler x Skip Hop Diaper Bag is Mistakable for a Traditional Tote
Innovative baby product designs and chic accessories that balance style and functionality.
CategoryArt & Design
Aspiring Designer Coloring Books
The Fashion Lookbook Activity Journal Lets Fashionistas Design
Developing innovative products that combine education and entertainment for young fashion enthusiasts.
CategoryLife-Stages
High Fashion Baby Attire
Lilly Marthe Ebener's Newest Collection for Tots is Chic
The fashion industry has an opportunity to expand their market and appeal to parents who value aesthetic choices for their infants.
CategoryLifestyle
Luxurious Baby Perfumes
This Luxurious Perfume Will Make Any Tot's Scent Tolerable
There is an opportunity for baby product manufacturers to enter the lucrative market of luxurious baby perfumes.
CategoryAutos
Luxury Auto Strollers
The Aston Martin Silver Cross Surf is Fit for Royal Babies
Luxury car manufacturers can explore opportunities to expand into the baby products market.
CategoryLife-Stages
Upscale Baby Car Seats
Maxi-Cozi Pria 70 Launched a Leather Edition for Traveling in Style
Manufacturers of baby products can capitalize on the growing demand for luxury and eco-friendly baby gear by developing innovative and high-quality products that meet the needs of…
