Parents aim to communicate their prestige through their children
Implications - In this status-obsessed age, consumers revel in any opportunity to express their prestige. This has resulted in a slew of opulent baby products, which provide parents with a new channel to boast their wealth through. This desire to communicate success so clearly speaks to a greater pattern of exhibitionism.
Trend Themes
1. Luxury Baby Products - Parents are willing to spend big on opulent baby products to express their prestige.
2. Fashionable Baby Accessories - Baby products are becoming more stylish and chic, providing parents with fashionable options.
3. Creative Play - Activity journals and coloring books help young children develop their creativity and skills related to fashion design.
Industry Implications
1. Luxury Goods - The growing market for luxury baby products presents an opportunity for new players in the luxury goods market.
2. Fashion - As baby products become more stylish, fashion brands can expand their product offerings to this new market.
3. Children's Education and Development - Activity journals and coloring books for aspiring fashion designers can be marketed to parents interested in promoting creative development in their children.
6 Featured, 51 Examples:
772,625 Total Clicks
Date Range:
Jan 12 — Jul 13
Trending:
Mild
Consumer Insight Topics:
