Fruit-based products are getting an indulgent upgrade
Implications - Healthy foods like fresh fruits are being given an alteration to make them alcoholic, sugary or otherwise seen as decadent. Providing consumers with a familiar flavor and a sense of nutritional value while indulging. Broadly, this aspeaks to a consumer wish to fulfill two desires at once.
Trend Themes
-
Decadent Nutrition — Combining traditionally indulgent flavors with healthy ingredients to create familiar yet nutritious treats.
-
Spicy Sweet Combinations — Mixing spicy and sweet flavors to create unique taste experiences.
-
DIY Healthy Alternatives — Creating homemade, healthy versions of traditional treats using fresh ingredients.
Industry Implications
-
Food and Beverage — Finding new ways to provide consumers with unique taste experiences.
-
Health and Wellness — Improving the healthfulness of indulgent treats for consumers who want to balance health with taste.
-
DIY and Home Cooking — Providing consumers with the tools and ideas to create their own healthy versions of popular treats.
