Category
Lifestyle
Assisted Choices
Trend cluster
Category
Exclusive
QSR
QSR apps are being designed with exclusivity in mind.
2.9
Trend score
Trend
What is the Exclusive QSR trend?
Exclusive QSR: The accessibility of quick service restaurants usually places them in the opposite category of "exclusivity," however these spaces are beginning to design apps that help them shift this image. By offering apps with features like invitation-only loyalty and unlimited rewards for money spent, QSRs are beginning to understand the need for making visitors feel "special" as a way to shift brand perception into a more exclusive category. This comes as consumers seek to balance cost with lifestyles that are perceived as "elite".
Trend themes
Themes within the Exclusive QSR trend
Three behaviours holding the trend together01
Hidden Loyalty Program Apps
QSRs shift brand image by creating exclusive loyalty programs available to only their most loyal customers with benefits like free dining experiences and exclusive contests.
02
Advanced Ordering QSR Apps
QSRs offer remote ordering, allowing customers to place their order from their smartphone and skip the line, ultimately increasing convenience.
03
Complimentary Hot Dog Promotions
QSRs are launching promotions to incite customer sign-ups for their rewards apps with exclusive offers, creating a stronger sense of brand loyalty.
Industry implications
What the Exclusive QSR trend means for industry
Where the trend changes the playbookFor
QSR Industry
QSRs are evolving their brand image and offerings through mobile apps, loyalty programs, and exclusive promotions to keep pace with discerning customers who value convenience and brand experiences.
For
Mobile App Industry
Companies like Punchh and SessionM partner with restaurants to develop branded loyalty programs, redefining the digital customer experience.
For
Food Delivery Industry
QSRs are expanding food delivery services and hiring more drivers to make the services more efficient and convenient for customers.
Workshop question
How can your brand balance affordability and convenience with an exclusive experience?
Trend signals
Trend signals for Exclusive QSR
Trend score 2.9 out of 10, from popularity 45%, activity 33%, freshness 8%.
Popularity45%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Exclusive QSR trend
7 featured examples from Oct 24, 2016 to Jul 19, 2018CategoryLifestyle
Extensive Restaurant Loyalty Programs
TGI Friday's Offers Specific Rewards with a New Point System
Implementing innovative loyalty programs can help restaurants differentiate themselves from competitors, increase customer retention, and drive overall sales.
CategoryTech
Pizza Loyalty Programs
Pizza Hut's 'Hut Rewards' Delivers Customers Dollar-for-Dollar Rewards
Disruptive innovation opportunity: Introducing loyalty programs to increase customer retention and drive sales.
CategoryLifestyle
Hidden Loyalty Program Apps
Chick-fil-A's A-List Program is an Invitation Only App
QSRs like Chick-fil-A can offer innovative loyalty programs as a way to differentiate themselves from competitors and increase customer loyalty.
CategoryLifestyle
Advanced Ordering QSR Apps
The Shake Shack App Lets Consumers Order Early and Skip the Line
QSR chains can invest in mobile apps to streamline order placement and improve customer experience.
CategoryTech
Rewarding Mexican Restaurant Apps
The TJ Rewards App Helps Taco John's Customers Earn Free Food
Disruptive innovation opportunity: Explore digital loyalty programs and mobile couponing as a means to attract and retain customers.
CategoryLifestyle
Seafood Restaurant Loyalty Apps
'My Red Lobster Rewards' Offers Perks at the Seafood Chain
Restaurants can adopt loyalty apps to enhance customer engagement and increase brand loyalty.
CategoryLifestyle
Complimentary Hot Dog Promotions
Dog Haus is Offering a Free Haus Dog to Rewards Members
Restaurants and food brands are leveraging promotions to attract and retain customers.
