Exclusive QSR

QSR apps are being designed with exclusivity in mind

Implications - The accessibility of quick service restaurants usually places them in the opposite category of "exclusivity," however these spaces are beginning to design apps that help them shift this image. By offering apps with features like invitation-only loyalty and unlimited rewards for money spent, QSRs are beginning to understand the need for making visitors feel "special" as a way to shift brand perception into a more exclusive category. This comes as consumers seek to balance cost with lifestyles that are perceived as "elite".
SCORE 5.9
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17,134 Total Clicks
Oct 16 - Nov 17
Just New and Mild
Featured Examples
Hidden Loyalty Program Apps - Chick-fil-A's A-List Program is an Invitation Only App
SCORE 4.5
Average 455 Clicks Pub: Oct 24, 16
Hidden Loyalty Program Apps
Chick-fil-A's A-List Program is an Invitation Only App
Chick-fil-A’s A-List program subverts the typical logic of a loyalty program. While most loyalty programs are structured such that new consumers will purchase more if they are incentivized,... [More]
Pizza Loyalty Programs - Pizza Hut's 'Hut Rewards' Delivers Customers Dollar-for-Dollar Rewards
SCORE 6.4
This Quarter and Warm 302 Clicks Pub: Aug 6, 17
Pizza Loyalty Programs
Pizza Hut's 'Hut Rewards' Delivers Customers Dollar-for-Dollar Rewards
‘Hut Rewards’ is a newly launched loyalty program by ‘Pizza Hut.’ This app-only reward program gives customers rewards for every dollar spent on food online. This means that... [More]
Advanced Ordering QSR Apps - The Shake Shack App Lets Consumers Order Early and Skip the Line
SCORE 3.5
This Year and Mild 255 Clicks Pub: Dec 21, 16
Advanced Ordering QSR Apps
The Shake Shack App Lets Consumers Order Early and Skip the Line
The new Shake Shack app offers a way for diners to get their meal without having to stand around in line for even a minute. With the app, anyone craving a Shake Shack burger, hotdog, shake, or... [More]
Rewarding Mexican Restaurant Apps - The TJ Rewards App Helps Taco John's Customers Earn Free Food
SCORE 5
Average 312 Clicks Pub: Oct 24, 16
Rewarding Mexican Restaurant Apps
The TJ Rewards App Helps Taco John's Customers Earn Free Food
Earlier this summer, the popular Mexican quick-service chain Taco John’s rolled out an app-based loyalty program called TJ Rewards. Not only does the new app help customers earn free food, but... [More]
Seafood Restaurant Loyalty Apps - 'My Red Lobster Rewards' Offers Perks at the Seafood Chain
SCORE 4.8
Recent and Average 71 Clicks Pub: Oct 30, 17
Seafood Restaurant Loyalty Apps
'My Red Lobster Rewards' Offers Perks at the Seafood Chain
Some people might think of seafood as an acquired taste, but for those who’re looking to acquire themselves some seafood as quickly as possible, ‘My Red Lobster Rewards’ might be... [More]
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