Exclusive QSR

QSR apps are being designed with exclusivity in mind

Implications - The accessibility of quick service restaurants usually places them in the opposite category of "exclusivity," however these spaces are beginning to design apps that help them shift this image. By offering apps with features like invitation-only loyalty and unlimited rewards for money spent, QSRs are beginning to understand the need for making visitors feel "special" as a way to shift brand perception into a more exclusive category. This comes as consumers seek to balance cost with lifestyles that are perceived as "elite".

Workshop Question - How can your brand balance affordability and convenience with an exclusive experience?
SCORE 4.9
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28,190 Total Clicks
Oct 16 - May 18
This Year and Mild
Featured Examples
Extensive Restaurant Loyalty Programs - TGI Friday's Offers Specific Rewards with a New Point System
SCORE 5.8
This Year and Warm 265 Clicks Pub: May 1, 18
Extensive Restaurant Loyalty Programs
TGI Friday's Offers Specific Rewards with a New Point System
Family-friendly restaurant chain TGI Friday’s released a new loyalty program that offers consumers the chance to build up points and receive numerous rewards. In partnership with SessionM—... [More]
Hidden Loyalty Program Apps - Chick-fil-A's A-List Program is an Invitation Only App
SCORE 3.8
Mild 605 Clicks Pub: Oct 24, 16
Hidden Loyalty Program Apps
Chick-fil-A's A-List Program is an Invitation Only App
Chick-fil-A’s A-List program subverts the typical logic of a loyalty program. While most loyalty programs are structured such that new consumers will purchase more if they are incentivized,... [More]
Pizza Loyalty Programs - Pizza Hut's 'Hut Rewards' Delivers Customers Dollar-for-Dollar Rewards
SCORE 5
Warm 649 Clicks Pub: Aug 6, 17
Pizza Loyalty Programs
Pizza Hut's 'Hut Rewards' Delivers Customers Dollar-for-Dollar Rewards
‘Hut Rewards’ is a newly launched loyalty program by ‘Pizza Hut.’ This app-only reward program gives customers rewards for every dollar spent on food online. This means that... [More]
Advanced Ordering QSR Apps - The Shake Shack App Lets Consumers Order Early and Skip the Line
SCORE 2.7
Mild 318 Clicks Pub: Dec 21, 16
Advanced Ordering QSR Apps
The Shake Shack App Lets Consumers Order Early and Skip the Line
The new Shake Shack app offers a way for diners to get their meal without having to stand around in line for even a minute. With the app, anyone craving a Shake Shack burger, hotdog, shake, or... [More]
Rewarding Mexican Restaurant Apps - The TJ Rewards App Helps Taco John's Customers Earn Free Food
SCORE 4.2
Average 403 Clicks Pub: Oct 24, 16
Rewarding Mexican Restaurant Apps
The TJ Rewards App Helps Taco John's Customers Earn Free Food
Earlier this summer, the popular Mexican quick-service chain Taco John’s rolled out an app-based loyalty program called TJ Rewards. Not only does the new app help customers earn free food, but... [More]
Seafood Restaurant Loyalty Apps - 'My Red Lobster Rewards' Offers Perks at the Seafood Chain
SCORE 2.5
Mild 410 Clicks Pub: Oct 30, 17
Seafood Restaurant Loyalty Apps
'My Red Lobster Rewards' Offers Perks at the Seafood Chain
Some people might think of seafood as an acquired taste, but for those who’re looking to acquire themselves some seafood as quickly as possible, ‘My Red Lobster Rewards’ might be... [More]
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