Perks and gifting go beyond the screen as a backlash to digitization
Implications - The majority of loyalty programs exist solely in a digital context, catering to convenience and mobility. Shifting part of the loyalty experience to a real-life platform adds an element of authenticity and interactivity to the process. This encourages more intimate product-consumer relationships, while humanizing the brand.
Workshop Question - What could you do to further humanize your brand?
Trend Themes
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Offline Loyalty Programs — Physical loyalty programs are becoming more popular as they add authenticity and interactivity to the loyalty experience, encouraging stronger consumer-brand relationships.
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Experience-based Rewards Programs — The rise of loyalty programs that reward consumers with experiences, events, and auctions signifies a shift towards activity-enhancing models of incentivization.
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Mobile App-based Loyalty — More businesses are using mobile apps to stay connected with loyal customers, providing access to exclusive deals, information about upcoming events, and locations of physical stores or trucks.
Industry Implications
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Retail — Loyalty programs that blend physical and digital experiences are becoming essential in a retail environment.
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Hospitality and Travel — Loyalty programs that reward experiences, such as exclusive stays, curated trips, and event access are becoming increasingly popular as brands seek to engage customers beyond basic point accrual.
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Entertainment and Food — Use of technologies like food slot machines is disrupting traditional food service industries. There is a huge potential for brands to capitalize on experience-based incentives as a means to reward consumers and create brand loyalty through novel promotional campaigns beyond the scope of traditional retailer-customer relationships.
4 Featured, 36 Examples:
129,372 Total Clicks
Date Range:
Mar 17 — May 18
Trending:
Mild
Consumer Insight Topics:
