IRL Loyalty

Perks and gifting go beyond the screen as a backlash to digitization

Implications - The majority of loyalty programs exist solely in a digital context, catering to convenience and mobility. Shifting part of the loyalty experience to a real-life platform adds an element of authenticity and interactivity to the process. This encourages more intimate product-consumer relationships, while humanizing the brand.
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
65,008 Total Clicks
Jul 16 - Oct 17
New and Average
Marketing
Featured Examples
Donut Slot Machines - Krispy Kreme Set Up a Food Slot Machine to Celebrate a New Partnership
SCORE 9
This Year and V. Hot 1,968 Clicks Pub: Jun 14, 17
Donut Slot Machines
Krispy Kreme Set Up a Food Slot Machine to Celebrate a New Partnership
To bring attention to its newest partnership with Hershey’s Cookies ‘n’ Creme, Krispy Kreme is touring a food slot machine across Intu shopping centers in the UK this summer.  The... [More]
Trackable Designer Fashion Trucks - Kat's Closet Offers an App to Let Loyal Consumers Stay in Touch
SCORE 5
This Year and Warm 724 Clicks Pub: Mar 27, 17
Trackable Designer Fashion Trucks
Kat's Closet Offers an App to Let Loyal Consumers Stay in Touch
When people talk about fast fashion, Kat’s Closet isn’t usually the type of business they have in mind. Rather than offering a brick-and-mortar retailer for her designer clothing, Kat... [More]
Rewarding Bar Beacons - Heineken Gives On-the-Spot Rewards to Heineken Live App Users
SCORE 5.3
Warm 1,475 Clicks Pub: Jul 7, 16
Rewarding Bar Beacons
Heineken Gives On-the-Spot Rewards to Heineken Live App Users
There are about 120 BLE (Bluetooth Low Energy) bar beacons that have been installed in Heineken locations across New Zealand that dole out instant rewards to consumers who use the Heineken Live... [More]
Loyalty Rewards Auctions - Wyndham Hotel Group Now Lets Members Redeem Points by Bidding
SCORE 3.4
This Quarter and Mild 101 Clicks Pub: Jul 31, 17
Loyalty Rewards Auctions
Wyndham Hotel Group Now Lets Members Redeem Points by Bidding
While there are numerous ways that loyalty points may be accrued and redeemed by consumers, the Wyndham Hotel Group is now offering a unique auction program. After earning points by staying with... [More]
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