IRL Loyalty

Perks and gifting go beyond the screen as a backlash to digitization

Implications - The majority of loyalty programs exist solely in a digital context, catering to convenience and mobility. Shifting part of the loyalty experience to a real-life platform adds an element of authenticity and interactivity to the process. This encourages more intimate product-consumer relationships, while humanizing the brand.
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
72,961 Total Clicks
Mar 17 - May 18
This Year and Mild
Marketing
Featured Examples
Donut Slot Machines - Krispy Kreme Set Up a Food Slot Machine to Celebrate a New Partnership
SCORE 7.8
Hot 3,228 Clicks Pub: Jun 14, 17
Donut Slot Machines
Krispy Kreme Set Up a Food Slot Machine to Celebrate a New Partnership
To bring attention to its newest partnership with Hershey’s Cookies ‘n’ Creme, Krispy Kreme is touring a food slot machine across Intu shopping centers in the UK this summer.  The... [More]
Trackable Designer Fashion Trucks - Kat's Closet Offers an App to Let Loyal Consumers Stay in Touch
SCORE 4
Mild 988 Clicks Pub: Mar 27, 17
Trackable Designer Fashion Trucks
Kat's Closet Offers an App to Let Loyal Consumers Stay in Touch
When people talk about fast fashion, Kat’s Closet isn’t usually the type of business they have in mind. Rather than offering a brick-and-mortar retailer for her designer clothing, Kat... [More]
Activity-Enhancing Reward Programs - VIPeak Rewards by the North Face Grants Access to Gear & Trips
SCORE 3.9
This Year and Mild 226 Clicks Pub: May 8, 18
Activity-Enhancing Reward Programs
VIPeak Rewards by the North Face Grants Access to Gear & Trips
Adventurer brand The North Face refurbishes its loyalty program—VIPeak Rewards, for an enhanced customer experience and a greater value in gratification. The redesigned system “will... [More]
Loyalty Rewards Auctions - Wyndham Hotel Group Now Lets Members Redeem Points by Bidding
SCORE 2
Untested 180 Clicks Pub: Jul 31, 17
Loyalty Rewards Auctions
Wyndham Hotel Group Now Lets Members Redeem Points by Bidding
While there are numerous ways that loyalty points may be accrued and redeemed by consumers, the Wyndham Hotel Group is now offering a unique auction program. After earning points by staying with... [More]
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