Brick-and-Modem

Physical stores' rise in popularity prompts online retailers to adapt

Implications - Years ago, online retailers took the traditional market by storm, upending the brick-and-mortar sales model. Since then, brick-and-mortar retailers have responded by providing consumers with experiences they can't get online. The process has now come full circle, as e-commerce brands recognize the unique appeal of physical stores and thus offer online experiences that mimic brick-and-mortar shopping. While evolution is natural in any industry, brands that search out and recognize the value behind traditional techniques can further improve their modern operations.
SCORE 7.9
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38,620 Total Clicks
Jun 17 - Oct 17
This Year and Warm
Business
Featured Examples
Virtual Shopping Street Platforms - Orchard Mile Lets You Build Your Own Online Shopping Street
SCORE 9.2
This Year and V. Hot 3,394 Clicks Pub: Oct 24, 17
Virtual Shopping Street Platforms
Orchard Mile Lets You Build Your Own Online Shopping Street
As retailers continue to seek ways to bridge the gap between in-person engagement at brick and mortar stores and the convenience of shopping online, this luxury “e-tailer” allows... [More]
Interactive Shopping Apps - The Simons Department Store App Lets Users Upload Product Photos
SCORE 8
This Year and Hot 629 Clicks Pub: Sep 22, 17
Interactive Shopping Apps
The Simons Department Store App Lets Users Upload Product Photos
Canadian fashion retailer Simons is all set to launch a new smartphone shopping app that is designed to make it easier than ever for customers to experience a more streamlined and consistent... [More]
Virtual Mall Apps - The Dote App Brands Itself as a "Mobile Mall"
SCORE 7.1
This Year and Warm 899 Clicks Pub: Jun 16, 17
Virtual Mall Apps
The Dote App Brands Itself as a "Mobile Mall"
‘Dote - The Mobile Mall’ is an app that connects consumers to deals from more than 100 different brands, making it easy to shop for favorite items with ease. As a “mobile mall,&#... [More]
Virtual 4D Change Rooms - Clothcap Provides a Digital Rendering of How Clothing Will Fit Your Body
SCORE 6.3
This Year and Warm 451 Clicks Pub: Aug 4, 17
Virtual 4D Change Rooms
Clothcap Provides a Digital Rendering of How Clothing Will Fit Your Body
Trying on clothes in a retail store can be a real headache, prompting the creation of a new 4D virtual shopping assistant called design Clothcap. The product acts as an online change room, allowing... [More]
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