Category
Tech
Delegated Interfaces
Trend cluster
Category
Build-a-Boardgame
Boardgames require players to not only play, but create the game itself.
4.3
Trend score
Trend
What is the Build-a-Boardgame trend?
Build-a-Boardgame: Consumers who play independently produced board games are likely familiar with most basic game designs. Rather than striving to catch lightning in a bottle with a new and inventive game concept, savvy producers have created games that require creativity and participation on the part of the player — games where the player becomes the designer. Strategies for immersing consumers in product design, whether in games or any other industry, add an extra layer of participation and encourage emotional connections to that product.
Trend themes
Themes within the Build-a-Boardgame trend
Three behaviours holding the trend together01
Player-Created Board Games
Board games that require creativity and participation on the part of the player.
02
Customizable Board Games
Board games that allow the purchaser to choose the material of the board and engrave a personalized message.
03
DIY Board Game Kits
Board game kits that enable users to create their very own board game designs for a game that is entirely their own.
Industry implications
What the Build-a-Boardgame trend means for industry
Where the trend changes the playbookFor
Gaming Industry
Create player-created or customizable board games to provide unique gameplay experiences.
For
Gift Industry
Offer customizable board games as unique gift options for customers.
For
Educational Industry
Develop DIY board game kits to educate and inspire kids and adults to become makers of their own toys.
Workshop question
How could you incorporate your consumer into the design or output of your brand's offering?
Trend signals
Trend signals for Build-a-Boardgame
Trend score 4.3 out of 10, from popularity 66%, activity 55%, freshness 8%.
Popularity66%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Build-a-Boardgame trend
6 featured examples from Nov 30, 2016 to Aug 17, 2017CategoryLife-Stages
DIY Board Game Kits
'The White Box' Lets You Create Your Own Board Game Designs
'The White Box' kit offers a DIY approach to board game design, presenting opportunities for innovation in the toy and game industry.
CategoryLife-Stages
Dry-Erase Board Games
This DIY Board Game Kit Boasts a Reusable Base and Cards
The DIY board game trend presents an opportunity for toy manufacturers to provide customizable options that engage and inspire customers.
CategoryArt & Design
Customizable Board Games
The Design and Material of This Game Can Be Chosen by the Purchaser
Board game manufacturing companies should consider adding more customization options to their product lines to meet the growing demand for personalized gaming experiences among co…
CategoryTech
Linguistic Board Games
The 'Dialect' Game Explores How Languages are Built and Lost
The board game industry can capitalize on the trend of language manipulation games by creating innovative and immersive board games centered around language building and manipulat…
CategoryLife-Stages
Freestyle Rapping Games
The 'Vers' Card Game Lets Players Partake in Freestyle Raps
As board games embrace new cultural trends and become more diverse, the industry will need to adapt by investing in new technologies and marketing strategies to stay competitive a…
CategoryLife-Stages
Conversation-Starting Board Games
The 'Personalitree' Conversation Game Gets Participants Chatting
Design and release board games that focus on facilitating conversations and building relationships.
