Ombré Beverage

Beverages are being offered with gradient color designs

Implications - No longer just limited to hair colors, the ombré fad is becoming apparent in the food and beverage industry as well. The use of gradient colors in beverages serves to offer the social media-friendly aesthetic that drive younger consumers' purchasing decisions, while offering a more refined image for QSRs to appeal to luxury-driven consumers. As food brands are now required to do more than just offer the promise of health in their products in order to stand out, these ombré beverages appeal to visually motivated consumers.
SCORE 6.8
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12,495 Total Clicks
Feb 17 - Oct 17
Just New and Warm
Featured Examples
Ombré Charcoal Horchatas - The Loop: Handcrafted Churros Has Created an Instagram-Friendly Horchata
SCORE 8
Recent and Hot 399 Clicks Pub: Oct 17, 17
Ombré Charcoal Horchatas
The Loop: Handcrafted Churros Has Created an Instagram-Friendly Horchata
The Loop: Handcrafted Churros, which is based in Wesminster, CA., has released a specialty horchata that features a social media-friendly aesthetic. The brand’s co-owner Jed Cartojano... [More]
Carbonated Cherry QSR Beverages - McDonald's Cherry Blossom Float Was Available for a Limited Time
SCORE 5.9
This Year and Warm 361 Clicks Pub: Jun 14, 17
Carbonated Cherry QSR Beverages
McDonald's Cherry Blossom Float Was Available for a Limited Time
The Cherry Blossom Float by McDonald’s was a more sophisticated diversion for the brand, and it was only available for a short amount of time. The beverage, which was offered through the... [More]
Ombre Superfood Drinks - Starbucks' 'Matcha Pink Drink' Will be Part of The Chain's Secret Menu
SCORE 6.1
This Year and Warm 625 Clicks Pub: Feb 23, 17
Ombre Superfood Drinks
Starbucks' 'Matcha Pink Drink' Will be Part of The Chain's Secret Menu
Starbucks’ newly teased Matcha Pink Drink is a menu item that has the internet buzzing. Available through the QSR chain’s secret menu, the superfood beverage boasts a pink and green... [More]
Ombre Kombucha Beverages - Vams Culture's 'Tropical Goth' is a Detoxifying, Fruity Charcoal Beverage
SCORE 4.8
This Quarter and Average 209 Clicks Pub: Aug 31, 17
Ombre Kombucha Beverages
Vams Culture's 'Tropical Goth' is a Detoxifying, Fruity Charcoal Beverage
‘Tropical Goth’ is a vibrant kombucha beverage from Vams Culture that gets its unique appearance from the addition of activated charcoal. The beverage boasts a base of filtered water,... [More]
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