Category
Lifestyle
Assisted Choices
Trend cluster
Category
Ombré
Beverage
Beverages are being offered with gradient color designs.
3.7
Trend score
Trend
What is the Ombré Beverage trend?
Ombré Beverage: No longer just limited to hair colors, the ombré fad is becoming apparent in the food and beverage industry as well. The use of gradient colors in beverages serves to offer the social media-friendly aesthetic that drive younger consumers' purchasing decisions, while offering a more refined image for QSRs to appeal to luxury-driven consumers. As food brands are now required to do more than just offer the promise of health in their products in order to stand out, these ombré beverages appeal to visually motivated consumers.
Trend themes
Themes within the Ombré Beverage trend
Three behaviours holding the trend together01
Gradient Color Designs
The use of gradient colors in food and beverages offer a social media-friendly aesthetic that appeals to visually motivated consumers.
02
Activated Charcoal
Activated charcoal is now being used in food and beverage products for its powerful detoxifying properties and distinctive black tint.
03
Limited edition drinks
Limited edition drinks like McDonald's Cherry Blossom Float offer both full flavor and visually appealing options, making them ideal for social media posts.
Industry implications
What the Ombré Beverage trend means for industry
Where the trend changes the playbookFor
Fast Food
Fast food chains like Starbucks and McDonald's can use gradient color designs and limited edition drinks to expand their healthy menu options and appeal to visually motivated consumers.
For
Beverage
Beverage companies are incorporating activated charcoal in their products and using gradient color designs to attract millennials and health-conscious consumers.
For
Food
Activated charcoal and gradient color designs are disrupting the food industry, providing new ways to visually represent healthy and natural products on store shelves.
Workshop question
How can your brand use fad-focused design in its products, services or campaigns in order to better market its offerings?
Trend signals
Trend signals for Ombré Beverage
Trend score 3.7 out of 10, from popularity 55%, activity 48%, freshness 8%.
Popularity55%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ombré Beverage trend
5 featured examples from Feb 23 to Oct 17, 2017CategoryLifestyle
Ombré Charcoal Horchatas
The Loop: Handcrafted Churros Has Created an Instagram-Friendly Horchata
Incorporating activated charcoal into beverage products as a visual and nutritional enhancer.
CategoryMarketing
Carbonated Cherry QSR Beverages
McDonald's Cherry Blossom Float Was Available for a Limited Time
QSRs, like McDonald's, can leverage limited edition beverages to drive customer engagement and increase sales.
CategoryLifestyle
Ombre Superfood Drinks
Starbucks' 'Matcha Pink Drink' Will be Part of The Chain's Secret Menu
The Matcha Pink Drink's popularity creates opportunities for both mainstream and specialty beverage companies to create innovative superfood and visually appealing drinks.
CategoryLifestyle
Gradient Cold Tea Packaging
The Thái Vegan Milk Tea Branding is Modern and Clean
The rise of consumer demand for healthier prepackaged beverages presents an opportunity for companies to develop innovative products and packaging to tap into this market.
CategoryLifestyle
Ombre Kombucha Beverages
Vams Culture's 'Tropical Goth' is a Detoxifying, Fruity Charcoal Beverage
A market segment that can continue to innovate and differentiate their product offerings.
