Unbranded Ad

Brands are choosing to limit the obvious branding in their commercials

Implications - Companies are limiting the branding in their commercials to offer more authentic ads that come across as less sales-focused. This new form of video marketing gives consumers the opportunity to engage with the material being presented, in a way that offers some of the same sensory features that more immersive forms of marketing allow – combining experiential techniques with a traditional platform. This functions as a "best of both worlds" scenario in which consumers are more likely to appreciate what is being presented, while brands are able to benefit from both the large reach of commercials, and the enjoyment that experiential marketing offers consumers.
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
33,276 Total Clicks
Aug 16 - Oct 17
This Month and Untested
MarketingBusinessCommercials
Featured Examples
Candy Brand Halloween Campaigns - Mars Inc. Created a Series of Frightening Commercials
SCORE 7.2
This Month and Warm 153 Clicks Pub: Oct 17, 17
Candy Brand Halloween Campaigns
Mars Inc. Created a Series of Frightening Commercials
Mars Inc took a unique route in promoting its candy products this Halloween, creating a series of short horror films for its commercials in a campaign called Bite Size Horror. The unique... [More]
Non-Branded Fast Food Ads - These Mindy Kaling Commercials for McDonald's Never Feature Its Name
SCORE 4.7
This Year and Average 210 Clicks Pub: Apr 19, 17
Non-Branded Fast Food Ads
These Mindy Kaling Commercials for McDonald's Never Feature Its Name
Recently, McDonald’s released two Mindy Kaling commercials that promote its products by prompting Millennials to do Google searches on their smartphones. The first ad, called ‘That... [More]
Relaxing Back-to-School Commercials - This 25-Minute 'Oddly IKEA' Ad is a Sponsored ASMR Video
SCORE 5.2
This Year and Warm 147 Clicks Pub: Aug 11, 17
Relaxing Back-to-School Commercials
This 25-Minute 'Oddly IKEA' Ad is a Sponsored ASMR Video
Although the majority of back-to-school ads are designed to get students hyped up and excited about returning to class in the fall, the ‘Oddly IKEA: IKEA ASMR’ video takes a completely... [More]
Unbranded Beer Commercials - The 'Golden Challenge' Ad Features Long Jump Record Holder Bob Beamon
SCORE 2.3
Untested 128 Clicks Pub: Aug 12, 16
Unbranded Beer Commercials
The 'Golden Challenge' Ad Features Long Jump Record Holder Bob Beamon
The ‘Golden Challenge’ ad is part of AB InBev’s unbranded #WeAllLoveBeer campaign. The ‘Golden Challenge’ ad features current long jump Olympic record holder Bob Beamon.... [More]
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