To diversify its chicken offerings, McDonald's recently began testing Buttermilk Crispy Tenders in a number of restaurants in the Charlotte, North Carolina, area. Made with "authentic seasonings" and served with a mysterious "signature sauce," the new chicken strips are a welcome alternative for those who are looking for something a little different than the brand's ever-popular Chicken McNuggets.
The new new Buttermilk Crispy Tenders are all white-meat chicken strips hat have been dipped in buttermilk and battered with seasoning before being deep-fried. Like the brand's Chicken McNuggets, the tenders are completely free from artificial colors, flavors, preservatives and MSG.
Described by the chain as "slightly tangy and sweet" the Buttermilk Crispy Tenders are perfect for chicken-lovers looking for something a little different.
Key Themes Behind This Trend
- Diversification of Chicken Offerings
- Opportunity for fast food chains to expand their chicken menu options and offer alternatives to traditional items like McNuggets.
- Authentic Seasonings and Flavors
- Demand for chicken products with unique and flavorful seasonings that appeal to adventurous eaters.
- Clean and Natural Ingredients
- Growing preference for chicken products made with natural ingredients and free from artificial additives like colors, flavors, and preservatives.
Where This Applies
- Fast Food Chains
- Fast food chains can capitalize on the trend by introducing innovative chicken products that cater to changing consumer preferences.
- Poultry and Meat Processing
- Opportunity for processors to develop new chicken products and seasonings that align with the demand for authentic and flavorful options.
- Food Retail and Delivery
- Retailers and delivery services can cater to the growing demand for clean and natural chicken products by sourcing and offering a variety of options to consumers.
