Category
Lifestyle
Assisted Choices
Trend cluster
Category
Concentrated
Probiotic
Gut-healthy probiotics are being offered in increasingly concentrated forms.
3.5
Trend score
Trend
What is the Concentrated Probiotic trend?
Concentrated Probiotic: Probiotics are no stranger to the health and wellness industry, and the healthy live bacteria are now being introduced in increasingly concentrated forms. Reformatting probiotic products serves two functions: differentiating them from the standard yogurt and beverage forms, and increasing convenience of consumption. The reframing of probiotics as not just a healthy addition to consumers' diets, but a necessary one that is simple to implement, services consumers who don't have the time or desire to revolve their daily routines around a highly disciplined lifestyle.
Trend themes
Themes within the Concentrated Probiotic trend
Three behaviours holding the trend together01
Concentrated Probiotic
Reformatting and concentrating probiotic products increases convenience of consumption and services consumers who don't have the time or desire to revolve their daily routines around a highly disciplined lifestyle.
02
Probiotic Supplements for Children and All Ages
Supplementary probiotics have expanded their targeted audience beyond health-conscious adults, seeking to provide an enjoyable experience for children to consume. These products aim to make it easier to maintain a healthy lifestyle in the busiest of schedules.
03
All-in-One Digestive Supplements
Probiotics have expanded their focus to digestive enzymes and other health-supporting ingredients, acknowledging the importance of a healthy microbiome and offering comprehensive support for digestion and immune systems.
Industry implications
What the Concentrated Probiotic trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The health and wellness industry is continuously innovating to create more accessible and appealing probiotic products.
For
Food and Beverage
The food and beverage industry has introduced numerous probiotic products as consumer awareness of gut health increases.
For
Supplement and Nutritional Products
The supplement and nutritional industry continues to explore ways probiotics can help consumers improve overall well-being.
Workshop question
How can your brand offer its product or service in a more convenient format?
Trend signals
Trend signals for Concentrated Probiotic
Trend score 3.5 out of 10, from popularity 46%, activity 52%, freshness 8%.
Popularity46%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Concentrated Probiotic trend
6 featured examples from Jul 20 to Oct 19, 2017CategoryLifestyle
Probiotic Wellness Shots
So Good So You's Compact Shots Support Support Digestive & Immune Health
The beverage industry can capitalize on the trend by developing innovative probiotic-infused beverages, including compact shots, to meet the increasing consumer demand for gut hea…
CategoryLifestyle
Exotic Probiotic Smoothie Pouches
The NOMVA Island Time Probiotic Smoothies are Nutrient-Dense
Disruptive innovation opportunity for companies in the ready-to-drink smoothie industry to explore unique packaging solutions that enhance convenience and portability for consumer…
CategoryLifestyle
Probiotic Sugar-Free Lollipops
Dr. John's THRIVE+ Lollipops Feature Two Billion CFUs
The confectionery industry can capitalize on the trend of incorporating probiotics into sweets, creating innovative probiotic candies and chocolates.
CategoryLifestyle
Beautifying Probiotic Capsules
HUM Nutrition's 'Gut Instinct' Supports One's Skin and Health
Innovative probiotic capsules can disrupt the nutraceutical industry by offering unique health and beauty benefits.
CategoryLifestyle
All-in-One Digestive Supplements
EBOOST's CULTURE is Packed with Probiotics and Enzymes
Opportunity for supplement companies to develop all-in-one digestive supplements with natural and clinically validated ingredients.
CategoryLifestyle
Juvenile-Focused Probiotics
The OLLY Kids Quick Melt Probiotic Sticks Boost Gut Health
Creating probiotic products for children's health and wellness opens up opportunities for disruptive innovation to cater to this specific consumer segment.
